Tortilla factory with drive-thru service on display in Tulum

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A man unveiled a tortilleria that stands out for having a curious drive-thru service in Tulum, which has given much to talk about.

In the city of Tulum, a tortilleria has captured the attention of locals and tourists for its ingenious drive-thru service, a feature that distinguishes it and has generated considerable buzz on social media.

Without a doubt, creativity becomes a powerful tool to differentiate from the competition. From product presentation to customer experience, SMEs can stand out through innovative ideas that surprise and delight consumers. This can include everything from unique packaging designs to interactive events at the point of sale, creating memorable experiences that generate an emotional bond with the business.

This is where social media and digital platforms offer additional opportunities to showcase creativity and strengthen the image of a business.

In this sense, it must be taken into account that competition in this sector is broad, since Mexico produces and consumes mainly white corn; Around 22 million tons of this product are produced, of which 12 million are destined for commercial human consumption (mainly the flour and nixtamalized corn dough industry), about six million tons of the production are used for self-consumption by families, two million tons are used by the livestock sector; the rest is distributed between seeds, inventory losses and exports.

Tortilleria with drive-thru service on display in Tulum

A man unveiled a tortilleria in Tulum that has caught the attention of many due to its curious drive-thru service. Through TikTok, the user @amaurycerino379 shared a video where he shows the unique added value of this tortilla business: the simple but efficient possibility of buying from the car.

In the video, you can see how the man enters the establishment with his vehicle and buys his tortillas without having to get out of the car.

This innovation seems to be very unusual, which has generated a wide variety of reactions among users of the platform.

User opinions have been diverse, with some applauding the convenience and efficiency of the service, while others express skepticism about the need for a drive-thru in a tortilleria.

So far, the video has more than 70 thousand likes and 300 comments.

However, what is indisputable is that this tortilleria has managed to stand out and generate conversation thanks to its original proposal.

Source: merca20