Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced its entry into the Mexican market. This strategic move highlights Amagi’s commitment to global expansion and underscores its belief in the vast potential of the Latin American media and entertainment industry.
Amagi has also appointed Miriam Rios as the Director of Account Management to spearhead its sales efforts in Mexico. With a strong background in Sales Advertising and Commercial Intelligence in both linear and nonlinear video, Miriam brings extensive experience from ad tech, Pay TV, and Media Agencies. She will play a crucial role in establishing Amagi’s presence, building robust partnerships, and driving business growth in the region.
As Mexico’s media and entertainment sector rapidly embraces digital technologies, Amagi sees significant opportunities. The company aims to provide broadcasters and content owners with a competitive edge in delivering rich viewing experiences to Mexican audiences, leveraging its deep industry expertise and advanced cloud-based platform.
“Mexico is a very dynamic market with a thriving media ecosystem,” says Ronaldo Dias, Sales Director for Hispanic Americas at Amagi. “We look forward to introducing our unique solutions to this market and helping our partners unlock new revenue streams and reach wider audiences. With Miriam leading the charge, I’m confident we can establish a strong foothold in Mexico.”
“I am thrilled to join Amagi and lead our expansion into Mexico. The country’s media landscape is ripe for transformation, and Amagi is uniquely positioned to drive this change. I look forward to collaborating with local partners and clients to help them achieve their goals,” said Miriam Rios, Director of Account Management at Amagi.
Amagi has already made significant inroads in the Latin American market through its presence in Brazil. Its flagship products, such as Amagi CLOUDPORT, Amagi DYNAMIC, and Amagi THUNDERSTORM, are powering the operations of numerous leading media companies and broadcasters across the region. These successful deployments have demonstrated Amagi’s ability to enhance content delivery, monetization, and viewer experience for its Latin American clients.
Amagi offers a comprehensive suite of channel creation, distribution, and monetization solutions. Its clients include some of the world’s most prominent names, such as A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
Bio: Miriam Rios
Director, Account Management for Amagi
With over 15 years of experience in the advertising, media, and entertainment industries, Miriam Rios is a visionary leader in data-driven strategy and sales conversion. As the Account Director at Amagi for Mexico, she connects creators, content platforms, and brands to create monetization opportunities while ensuring value and high levels of customer satisfaction.
Before joining Amagi, Miriam held key positions at several renowned companies, including EXTE, A+E Networks Latin America, Havas Media, and Dentsu. She was responsible for developing research, data, content, and sales strategies that drove significant growth in return on investment. She is known for her ability to identify emerging trends, data, creative ideas, and storytelling, transforming them into easily digestible and understandable products for end customers.
Miriam holds a Bachelor’s degree in Communication Sciences from the National Autonomous University of Mexico and postgraduate degrees in semiotics and urban sociology.
Source: PR News Wire
