The Mexican Ministry of Tourism (Sectur) predicts that Cancun and the Riviera Maya will lead hotel occupancy during the long weekend from November 15 to 18, surpassing Puerto Vallarta. This period, which commemorates the Mexican Revolution and coincides with the “Buen Fin” shopping event, is expected to attract a significant influx of national and international visitors to these Mexican Caribbean destinations.
High Occupancy Rates
Sectur anticipates high levels of hotel occupancy in Cancun and the Riviera Maya, with rates of 86.4% and 85.7%, respectively, surpassing the 81.9% projected for Puerto Vallarta. This increase is partly due to the promotions and discounts offered during the “Buen Fin,” which encourages tourism sector spending.
Tourism Secretary Josefina Rodríguez Zamora reported that the nationwide average hotel occupancy rate is expected to be 70.1%, a slight increase of 0.7 percentage points compared
Estimated Occupancy Rates
The estimated occupancy rates for some of the country’s main tourist destinations are as follows:
– Cancun: 86.4%
– Riviera Maya: 85.7%
– Puerto Vallarta: 81.9%
– Los Cabos: 80.7%
– Nuevo Nayarit: 80.4%
– Querétaro: 78.4%
– Mazatlán: 76.2%
– Mexicali: 76.0%
– Mexico City: 75.9%
– Puebla: 74.4%
– Villahermosa: 73.6%
– Tuxtla Gutiérrez: 63.0%
Economic Impact
The “Buen Fin” is expected to have a significant economic impact on the tourism sector. Sectur projects the movement of 3.88 million tourists, with 1.72 million using formal accommodation services such as hotels, representing a 1.1% increase compared to the previous year. Another 2.16 million tourists will opt for alternative accommodations, such as visits to family and friends or second homes.
Rodríguez Zamora estimates the economic impact for accommodation services alone at 3,399 million pesos (170 million dollars), a 6.1% increase compared to last year.
Additionally, the “Buen Fin” is expected to generate sales in the trade sector of up to 165.5 billion pesos (8.3 billion dollars), a 10.3% increase compared to 2023.
The “Buen Fin” and the long weekend in November continue to be key factors for the tourism and commercial industry, driving significant movement of both national and international visitors.
Source: Tribuna de la Bahia
