The Quintana Roo Tourism Promotion Council (CPTQ) anticipates a 5% increase in American tourism and nearly 6% growth in Canadian tourism by the end of 2024, despite challenges faced throughout the year.
Andrés Martínez, director of the CPTQ, highlighted the difficulties of 2024, including a shortage of airplanes, engine crises, hurricanes, and the impact of U.S. elections. Despite these issues, the numbers are expected to be favorable for strategic markets. “By the end of the year, we anticipate a 5.5% growth in American tourists and 5.7% in Canadians, our main sources,” Martínez stated.
The American and Canadian markets, along with the national market, accounted for up to 83% of annual hotel occupancy in 2023. For December, new flights from Brazil to Cancun, Verona to Cancun, and Frankfurt to Tulum are expected to boost tourism further. Additionally, new frequencies from Poland to Cancun have been announced.
The Advanced and Sustainability Research Center (STARC) of Universidad Anáhuac reported that despite the low supply of airplane seats in 2024, Quintana Roo is projected to end the year with 10.3 million international air tourists, a 2.5% increase from the record year of 2023. By the end of September, the Mexican Caribbean had already welcomed 7.76 million international tourists by air, a 1.3% increase from the first nine months of 2023.
Jesús Almaguer, president of the hoteliers of Cancún, Puerto Morelos, and Isla Mujeres, anticipates an average occupancy rate of 85-90% in the Mexican Caribbean during the high season at the end of the year. “I expect an occupancy range of between 86 and 90%, with some hotels overbooked. We must remember that we have 135,000 rooms in the Mexican Caribbean,” Almaguer noted.
Source: El Economista
