Mexico is showcasing its community tourism at Fitur to demonstrate that the country offers much more than just the beaches of Cancun and Acapulco, according to the country’s Secretary of Tourism, Josefina Rodriguez.
“We are working on its commercialization. For the first time, we are presenting destinations that highlight our culture and native peoples,” Rodriguez said on the first day of the international tourism fair in Madrid.
Among the featured destinations are Quintana Roo and Baja California, as part of Mexico’s goal to diversify its market and show that “there is more to Mexico than just Cancun and Acapulco,” she added.
Promoting Local Culture and Economy
Rodriguez emphasized that rural or community tourism supports the local economy while providing a deeper understanding of the country’s culture. “It allows people to experience the essence of being Mexican,” she stressed.
Mexico is also working on the digitalization of its community tourism offerings through sustainable practices. This effort is being carried out in collaboration with countries like Spain, which can significantly aid in joint promotion and community tourism development.
Improved Security and Future Plans
Rodriguez highlighted that the security strategy implemented by President Claudia Sheinbaum is yielding positive results, with a decrease in conflicts in many states. “There is a new face of Mexico, with increased security on roads and at airports,” she said.
She also addressed the decision for Mexico to step down as a partner country of Fitur this year due to organizational issues related to the change in government. “It was premature, as we took office in September, and many governors made changes,” she explained.
Rodriguez assured that this year’s exhibit at Fitur is just a preview of what to expect in 2026 when Mexico will be a partner at the fair. The goal for the next edition is to extend Mexico’s presence beyond Ifema, the fairgrounds in Madrid, with gastronomic and cultural activities.
Strengthening Mexico-Spain Relations
Regarding the relationship between Mexico and Spain, Rodriguez stated that “tourism is a bridge that unites everyone.” She highlighted the significant Spanish investments in hotels and ongoing collaborations in the tourism sector.
“Yesterday, more than 3,000 new rooms were announced by hotel groups. It is a shared prosperity, with Spanish hoteliers who care for the environment and have turtle sanctuaries in Los Cabos and Quintana Roo,” Rodriguez concluded.
Source: Yahoo News
