Analysis of Destinations: Riviera Maya, Tulum, and Puerto Escondido
Mexico remains an attractive country for real estate investments, especially in its beach destinations. In 2024, the property market in areas like Riviera Maya, Tulum, and Puerto Escondido is optimistic due to tourism activity, nearshoring, and the rise in vacation rentals. But is it the right time to invest? Let’s discuss the opportunities and threats in the sector.
Investing in beachfront properties has its benefits, such as:
1. Deep Tourist Market: Mexico is one of the most sought-after countries globally, with places like Cancun and Tulum being popular among international travelers. This translates to a significant gap in accommodation supply, strengthening the short-term rental market.
2. Broader Luxury Market: Investment in luxury real estate has increased significantly, especially in areas like Riviera Maya, where exclusive high-end developments attract investment interest from the Americas, Canada, and Europe.
3. Investment and Nearshoring: The nearshoring phenomenon has increased investment in infrastructure and employment in Mexico, benefiting the real estate business and increasing the value of certain coastal regions.
4. Dollar vs. Peso Value Changes: While this can potentially increase investment value for foreigners, it also shows less risk for doing business in the local market.
Most Profitable Destinations in 2025
Riviera Maya
– Price per square meter: $3,000 – $5,500 USD
– Airbnb occupancy rate: 70% – 85% in high season
– Annual appreciation: 8% – 12%
– Key factors: Expansion of the Tren Maya, growth of wellness tourism, and sustainable developments.
Tulum
– Price per square meter: $2,500 – $4,800 USD
– Airbnb occupancy rate: 65% – 80%
– Annual appreciation: 10% – 15%
– Key factors: New international airport, boom in ecological tourism, and growth of wellness real estate.
Puerto Escondido
– Price per square meter: $1,500 – $3,500 USD
– Airbnb occupancy rate: 60% – 75%
– Annual appreciation: 8% – 12%
– Key factors: Expansion of air connectivity and growth of adventure tourism.
Challenges and Risks to Consider
While investing in Mexican beach real estate can be profitable, it’s important to evaluate certain risks before making a decision.
1. Regulation and Permits: Some areas have implemented construction restrictions to preserve the environment. In Tulum, for example, requirements for new developments have been tightened.
2. Maintenance and Management: Buying a property for vacation rental requires an efficient management team to avoid guest issues and ensure high occupancy levels.
3. Legal Security: In certain areas, land titling can be complex. It’s essential to have legal advice to avoid property issues.
Conclusion: Is Investing in Mexican Beach Properties Profitable in 2025?
Absolutely, but with the right strategy. The Riviera Maya, Tulum, and Puerto Escondido have high occupancy rates, increasing appreciation, and growing tourist demand, making them interesting challenges for investors.
To achieve the best profitability, it’s necessary to choose locations with high tourist influx, study the vacation rental market before purchasing, have legal advice for legal protection, and develop with a focus on premium amenities.
If your goal is long-term returns and portfolio diversification, 2025 is a good year to invest in Mexican beach real estate.
Source: El Financiero
