A 100% Mexican establishment, Arteli, is set to compete with American giants Costco and Sam’s Club by eliminating the need for membership fees.
Costco and Sam’s Club are currently favorites among millions of Mexicans for their household purchases and daily offers. These two American chains compete by offering promotions and discounts across various departments, featuring top products from leading brands. However, a significant drawback for many consumers is the requirement for a membership card, which comes with high costs and restricts access to non-members.
Arteli, a rapidly growing Mexican chain, is gaining popularity for not requiring a membership to shop or enter its stores. This unique approach is poised to attract many customers from Costco and Sam’s Club, prioritizing customer convenience and accessibility.
About Arteli
Arteli, a supermarket chain established in 1978 by Arturo Elizondo Naranjo, currently operates 36 branches primarily in Tamaulipas, San Luis Potosí, and Veracruz. Grupo Chedraui acquired Arteli in 2022, and it continues to expand, with plans for more branches under the Chedraui name.
Product Offerings
Arteli offers a wide range of products to meet all customer needs, including:
– Groceries, fruits, and vegetables
– Dairy products and beverages
– Toiletries and laundry supplies
– Refrigerated and frozen items
– Cold cuts and disposable goods
– Fish, seafood, meats
– Bakery and tortilla area
– Baby products, pet supplies, home, office, and garden items
– Toys, technology, and appliances
Store Formats
Arteli operates in four store formats:
– Arteli: The main format, featuring a variety of products such as groceries, pharmacy items, bakery, and dairy products. It competes with stores like Bodega Aurrerá.
– Arteli Más: The largest format, offering a broader range of products including electronics, toys, and white goods. It competes with local supermarkets like Soriana Hiper.
– Arteli Express: A smaller format offering basic pantry items.
– AKÁ Superbodega: A mini-supermarket format located in medium-low socioeconomic areas.
Arteli’s strategy of eliminating membership fees and providing a wide array of products positions it as a strong competitor to Costco and Sam’s Club. This customer-centric approach is likely to attract many consumers seeking convenience and affordability in their shopping experience.
Source: Luz Noticias
