The delegation of the town of Cantinela, in the municipality of Ixmiquilpan, Hidalgo, informed the population that it is prohibited to buy or sell Coca-Cola and Grupo Modelo products, specifically Corona Extra. The official statement warned that those who do not comply with the provisions will be sanctioned with fines of up to five thousand pesos.
The measure, which was announced through signs and banners placed in public spaces, establishes that the restriction applies to all establishments in the town without exceptions.
“All citizens of Cantinela are informed that the sale and purchase of Coca-Cola and Corona brand products in any establishment is strictly prohibited,” reads the official notice, signed by the Cantinela 2025 Delegation.
In that region of Hidalgo, some communities are governed by customs and traditions, so the measure did not surprise the population of Cantinela. On other occasions, even delivery trucks from certain companies have been prevented from entering.
In addition, it is common for authorities to impose economic sanctions for failure to comply with tasks or, in some cases, for professing a religion other than the one predominant in the town.
The municipality of Ixmiquilpan has more than 98 thousand inhabitants, according to the 2020 Population and Housing Census of the National Institute of Statistics and Geography (INEGI). However, only 1,531 people live in the town of Cantinela, so 1.55% of the municipal population will be affected by the measures.
Why was the sale of the Coca-Cola and Corona brands prohibited in the town of Cantinela, Hidalgo?
Although no information has been published by the authorities explaining the decision to implement restrictions on buying or selling the products of these brands, reports from various media outlets point to two possible reasons.
On the one hand, it has been mentioned that the ban on buying and selling products from these transnational companies in the town of Hidalgo could be a response to a trade agreement between the authorities and the competition. Supposedly, the delegate would have made an agreement with another soft drink brand, which in exchange for the exclusion of Coca-Cola and Grupo Modelo products, would offer support to the community through social or economic programs.
Another unofficial version indicates that the actions could be part of the boycott that is promoted on social networks against Coca-Cola and other companies, for allegedly supporting the mass deportations of Mexicans residing in the United States, ordered by President Donald Trump.
Source: proceso
