Foreign Direct Investment (FDI) in tourism reached $2.87 billion (59,427.63 million pesos) in 2024, representing 7.8% of the total FDI in Mexico. Quintana Roo was the second-highest recipient of investment, according to Josefina Rodríguez Zamora, head of the Federal Tourism Secretariat (Sectur).
Key Investment Figures
Rodríguez Zamora highlighted that the top states for FDI in tourism last year were:
– Baja California Sur: $1.04 billion (21,499.02 million pesos), 36.2% of the total.
– Quintana Roo: $786.9 million (16,288.83 million pesos), 27.4% of the total.
– Nayarit: $330.1 million (6,833.07 million pesos), 11.5% of the total.
Most of this investment was directed towards furnished apartments and houses with hotel services, totaling $1.94 billion in 2024. Hotels with integrated services accounted for $798.3 million, representing 95.5% of the total FDI in tourism.
Tianguis Turístico 2025 Announcement
At a press conference, Rodríguez Zamora and Baja California’s Secretary of Tourism, Miguel Aguíñiga Rodríguez, officially announced the Tianguis Turístico 2025. The event will take place from April 28 to May 1 at the Baja California Center in Playas de Rosarito.
This 49th edition of the Tianguis Turístico will be the first to feature a Mexican-American character, with activities in both Baja California and San Diego. This initiative aims to cater to the growing interest from buyers in the United States and Canada for Mexican destinations.
So far, all 32 states of the Republic have confirmed their participation. The event will host 300 buyers, 80% of whom are from the United States and Canada, with the remainder coming from Europe, Asia, and Latin America.
The Tianguis Turístico has set a new record with 924 buyers from 624 companies across 26 countries, with 40% of them from the United States and Canada.
Source: Noticaribe
