In an era where tequila has become increasingly popular worldwide, few brands have managed to capture the essence of this spirit as authentically as Fortaleza. This article delves into the intriguing story behind Fortaleza’s rise to fame and its subsequent scarcity in the market.
Fortaleza’s meteoric growth in demand can be attributed to a combination of factors. The Covid-19 pandemic brought about an unprecedented surge in home consumption, allowing people to explore their interests and hobbies, including tequila aficionados who turned to social media for recommendations. Influential bartenders and influencers played a significant role in promoting Fortaleza, which eventually became a coveted hot item.
The brand’s authenticity and traditional production methods have been crucial to its success. Fortaleza uses brick ovens to cook the agave, stone wheels to crush it, and open-air fermentation, processes that remain largely unchanged since the early 1900s. This commitment to quality has resonated with consumers who value the craftsmanship behind each bottle.
However, Fortaleza’s limited production capacity has contributed significantly to its scarcity in the market. The distillery produces approximately 320,000 liters per year, a fraction of what larger industrial distilleries can produce in a single day. Plans are underway for expansion, but the brand is cautious about scaling up production to maintain its unique character and quality standards.
The challenges faced by Fortaleza highlight the complexities involved in producing high-quality tequila. The growth of agave plants is directly linked to weather conditions and the long-term health of the land, making it a volatile factor in the industry. To meet growing demand, some brands have resorted to using additives, which can compromise the authenticity of their products.
In conclusion, Fortaleza’s rarity can be attributed to its commitment to traditional production methods, limited production capacity, and cautious approach to expansion. As the brand continues to grow in popularity, it will be interesting to see how they navigate the challenges of meeting demand while maintaining their unique character. For now, the elusive bottle of Fortaleza remains a sought-after prize for tequila enthusiasts worldwide.
Source: Food and Wine
