Deep in the heart of Jalisco, Mexico’s birthplace of charros and home to some of the world’s finest tequilas, lies a small town called Atotonilco el Alto. Here, at the crossroads of tradition and innovation, lives Jesús Azpeitia Morales, affectionately known as El Chato, a man who has been serving up one of Mexico’s most iconic cocktails for 65 years.
The Birth of a Legend
El Chato’s journey began in his youth, where he grew up surrounded by the land that gives birth to tequila and mezcal – the blue Weber agave. A self-taught entrepreneur with no formal education, El Chato embodies the Mexican spirit of resilience and determination. “No te rajes” (“never back down”) is more than just a motto; it’s his mantra for success.
The Secret Behind the Chatazo
El Chato’s signature drink, the Chatazo, is a simple yet elegant combination of two parts fresh grapefruit juice and one part tequila. The local agave’s herbaceous notes blend harmoniously with the tart, floral citrus, creating a crisp and earthy taste experience that has captivated locals and visitors alike for decades.
A Legacy Born from Tradition
The Chatazo was born out of El Chato’s disdain for soda and his desire to create something unique. He drew inspiration from the Mesoamerican milpa principle of “What grows together, goes together,” where traditional farming practices combined multiple crops under one roof. This philosophy has influenced not only the creation of the Chatazo but also the local agriculture.
A Man of Distinction
El Chato’s bar, a hidden gem in Atotonilco el Alto, is a testament to his warm hospitality and dedication to preserving tradition. Unmarked and tucked away, it’s easy to miss, but once you step inside, you’re greeted by El Chato himself, who will regale you with stories of the local legends and images that adorn the walls.
A Legacy to Be Continued
As El Chato looks back on his remarkable journey, he hopes one day one of his grandchildren or great-grandchildren will take over his beloved bar. However, for now, his focus remains on serving his customers and sharing his passion with anyone who walks through his door.
The story of El Chato and the Chatazo is more than just a tale of a legendary cocktail; it’s a testament to the power of tradition, innovation, and dedication to preserving the cultural heritage of Mexico. If you ever find yourself in Atotonilco el Alto, make sure to visit El Chato’s bar and experience the magic for yourself.
Source: Punch Drink
