A report from the Cancún, Puerto Morelos, and Isla Mujeres Hotel Association reveals that hotel occupancy rates during Holy Week have averaged between 65% and 70% in most downtown and beachfront properties within this popular tourist zone. These figures fall short of expectations, as the anticipated daily operations of over 600 flights were not achieved. Instead, only 485 flights per day—the yearly average—were recorded, according to Sipse.
Despite these setbacks, the State Tourism Secretariat (Sedetur) projected occupancy rates of 85% to 90% during the peak days of Holy Week. Concerns have arisen over declining tourist arrivals, attributed to factors such as the global economic crisis, competition from emerging destinations, and policies implemented by the Donald Trump administration.
Julio Villarreal Zapata, president of the National Chamber of the Seasoned Food and Restaurant Industry (Canirac) in Cancún, expressed optimism about achieving diner flow rates of 90% to 95% during Holy Week. He noted that the restaurant sector had struggled with occupancy rates of just 60% to 65% from January to March, which negatively impacted the industry.
Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, reported that nationwide tourist numbers during Holy Week and Easter are expected to reach 14.76 million, marking a 2.1% increase compared to 2024. Rodríguez Zamora also highlighted hotel occupancy rates in key destinations, with Nuevo Nayarit leading at 88.3%, followed by Riviera Maya at 87.1%, Cancún at 84.0%, and Los Cabos at 83.2%. Other notable destinations include Puerto Vallarta (82.7%), Huatulco Bay (80.2%), Querétaro (76.4%), Monterrey (76.0%), Tecate (75.6%), Mérida (72.7%), Mazatlán (71.4%), and Campeche (69.0%).
Source: Reportur
