Mexico is one of the main markets for TVS Motor Company, an Indian-based motorcycle and three-wheeler manufacturer that has partnered with Suzuki.
For the company, Mexico is a significant country in Latin America, with a network of 100 dealerships, 100 distributors, and more than 300 authorized service centers.
“Its role is preponderant, along with Colombia, Argentina, and Brazil,” Erick Cantú, director of TVS Motor Mexico, explained in an interview.
Despite the economic uncertainty that may affect consumers’ purchasing decisions, TVS Motor Company expects its sales to skyrocket this year given the high demand in the country.
We have budgeted for 80% growth, which is an aggressive move, and the motorcycle market in Mexico allows for it because it has developed significantly, especially in the last six years,” he stated.
We reach many markets: those who want to make a living from motorcycles, those who want to commute, and fleets for courier companies,” he said.
The company seeks to offer motorcycles that balance value and price, with sophisticated features traditionally found in high-end models, he explained.
In recent years, TVC has reported a 55% increase in the average price of its units, going from 18,000 pesos to 28,000 pesos.
Source: am
