The Government of Playa del Carmen has forged a strategic partnership with the National Chamber of Commerce, Services, and Tourism of Tijuana (Canaco Servytur) to open new markets and strengthen the local economy. This collaboration, established during the 2025 Mexico Tourism Market, aims to promote products under the “Made in Playa del Carmen” label, showcasing their designations of origin and registered trademarks.
The initiative highlights artisanal products such as organic honey, coconut-based items, and traditional textiles, which were presented to Tijuana business leaders by Antón Bojórquez, Secretary of Economic Development and Investment Attraction, and Estefanía Hernández, Secretary of Tourism. These offerings, celebrated for their authenticity and quality, aim to transcend regional borders.
Bojórquez emphasized the alliance’s role in creating new sales channels for local producers, strengthening commercial ties between Playa del Carmen and Tijuana, and fostering economic development rooted in local identity. Olivaldo Paz Gómez, president of Canaco Servytur, praised Tijuana’s commercial dynamism and proposed events like fairs and festivals to facilitate product exchanges.
Playa del Carmen’s rapid growth in the hotel and restaurant sectors presents opportunities for partnerships with reliable suppliers. Bojórquez extended an invitation to Tijuana entrepreneurs to invest in the city, further enhancing its value chain.
The partnership is expected to expand the “Made in Playa del Carmen” brand into northern markets, offering local artisans and producers new business opportunities. This initiative reinforces Playa del Carmen’s reputation as both a tourist destination and a hub of economic tradition.
Mayor Estefanía Mercado’s leadership has been instrumental in positioning Playa del Carmen as a model for sustainable economic development. Her efforts focus on leveraging local identity to drive growth across all sectors of society.
This collaboration underscores Playa del Carmen’s commitment to promoting its cultural and economic heritage while fostering cooperation with other key cities in Mexico.
Source: Quinto Poder
