Economy Secretary Marcelo Ebrard Casaubón announced this Thursday the entry into force of an agreement that seeks to increase the presence of Mexican products in the country’s main points of sale. The “Made in Mexico” campaign will benefit the national industry and have an impact on job creation.
“This is the plan: to produce more in our country, generate more jobs, and strengthen the national economy. A voluntary agreement, but with specific monitoring, complemented by other actions […] to maintain stable prices for basic goods. All of this is part of the effort to build a stronger and fairer economy,” explained the federal official at President Claudia Sheinbaum Pardo’s morning press conference.
The agreement, which will initially be valid for three years (2025 to 2028), includes specific targets for each type of business: in self-service and retail stores, for example, the current 50 percent of products will be sold nationally to 70 percent. In department stores, the increase will range from 30 to 42 percent, while in pharmacies it will increase from 40 to 55 percent.
In the case of e-commerce platforms, such as Amazon and Mercado Libre, a new labeling system will be established to highlight products made in Mexico, making them easier for consumers to identify.
“When we go to the supermarket, to stores, to pharmacies, it will be easier to identify what is made in Mexico. We will see this seal more often,” said Secretary Ebrard Casaubón.
The agreement also includes measures to boost small and medium-sized businesses, which will be key to meeting this new demand.
According to data presented by the Ministry of Economy, deals worth millions of dollars have already begun to be closed, such as those recently reached with the textile industry.
“Every time you buy something made in Mexico, there’s a small, medium, or large Mexican company behind it, but above all, jobs. And therefore, you’re supporting Mexican jobs,” Ebrard emphasized.
He also recalled the lessons of the COVID-19 pandemic, which highlighted the need to strengthen self-sufficiency, particularly in the pharmaceutical sector: “The more self-sufficient we are, the better it will be for our country.”
The federal government’s program includes a 90-day implementation phase and will be open to more companies joining in the coming months.
For her part, President Claudia Sheinbaum emphasized that the agreement is part of Plan Mexico, a strategy aimed at “producing more in our country and generating more jobs.”
She also emphasized that it is a “voluntary agreement” that will be monitored, as is the case with other economic measures promoted by her administration.
The federal president recalled that “two days ago” the expansion of the PACIC (Comprehensive Economic and Social Action Plan) was also signed, an agreement with agricultural production companies and retailers “to ensure that the prices of 24 basic food basket products do not increase.” This agreement “is part of this agreement we are building and that strengthens our economy.”
The implementation campaign will begin on June 9, after the Judicial Branch elections, where citizens will elect their judges, magistrates, and ministers for the first time.
Source: sinembargo
