Mexico’s economy is facing a period of slowdown, but the online market is ready to rev up with the arrival of the Hot Sale 2025. This online commercial event brings together more than 700 brands and offers aggressive promotions and benefits for consumers.
From May 26 to June 3, websites will become a virtual shopping paradise, with banks offering discounts and interest-free months. According to a study by the Mexican Association of Online Sales (AMVO), consumers may spend up to $5,000 during this sale.
However, financial sector specialists caution against getting carried away with attractive offers and recommend making a budget beforehand. They also advise being vigilant about potential online scams.
Mexico’s economy has experienced a slowdown in the first quarter of the year, with an annual growth rate of 0.6%. Consumer confidence has also declined, falling by 0.6 points compared to March. However, online spending has increased by 10.9% compared to March.
The Hot Sale is an online sale organized by AMVO and features its own official portal. According to a study conducted by AMVO, 7 out of 10 consumers plan to make a purchase during this sale. The most popular categories are fashion, electronics, and household appliances.
The main reasons for making purchases during the Hot Sale are saving time and comparing products and prices. Consumers also seek additional benefits such as discounts, bonuses, and payment facilitations.
According to AMVO, the most appreciated benefits by consumers are discounted items, bank discounts, and free delivery. Most potential buyers claim that their budget for this edition of the Hot Sale will be up to $5,000.
In a separate survey, Google revealed that 9 out of 10 people plan to make a purchase during the Hot Sale. A whopping 77% of consumers intend to spend more than $3,000, which is an increase of $600 compared to last year’s figures.
The Federal Consumer Protection Agency (Profeco) warns about the importance of identifying official and secure websites when making online purchases. Consumers should also be alert to notifications on their banking apps and not provide sensitive information over the phone.
In summary, the Hot Sale 2025 is an online commercial event that aims to boost sales and attract consumers with attractive offers. However, financial sector specialists caution against getting carried away with attractive offers and remind consumers to be vigilant about potential online scams.
Source: La Jornada
