Throughout its 23-year history, Baja Ferries has maintained a fleet modernization strategy that has led it to replace its vessels every 18 months on average, as Nino Liaño, the company’s general manager, stated to T21 before the end of 2024.
A new vessel will begin service in mid-July, maintaining its dynamic of renewing its vessels every 18 months. This vessel will replace the México Star, which will no longer be part of its fleet. This will allow it to increase its capacity on the Mazatlán–Pichilingue (La Paz) route.
“It’s a ship with cutting-edge technology. We’re investing in the technical side to continue maintaining our value proposition, which is based on safety, schedule fulfillment, and service,” Nino Liaño told T21.
According to the executive, the addition of this vessel will allow it to continue supporting its business logic on three pillars.
“First, it will give us the opportunity to continue supplying Baja California with an incremental capacity of a thousand more units per month, which is 12 linear kilometers to supply,” Liaño explained.
Second, by incorporating a new, efficient vessel, “it aligns with our value proposition of reducing emissions. We are making progress in generating 65% fewer emissions based on our 2017 record, and our goal is to reach 70% by 2030,” he stated.
It will also strengthen Baja Ferries’ tourism offering, both with passengers and operators.
With this vessel, which is a sister ship to the California Star and provides services between Topolobampo and Pichilingue, Baja Ferries will be able to standardize its value proposition on both routes, with differentiated services. In the case of Mazatlán, the route is covered in 13 hours, while in Topolobampo, it is completed in eight hours.
Based on what Nino Liaño described, the arrival of the new vessel will strengthen its service offering, starting with embarkation at the port of origin and will serve to boost connectivity with Baja California Sur.
Regarding cargo capacity, Nino Liaño anticipated that it will evolve according to market needs. To this end, the new customer experience area will allow for increased service levels, such as embarkation and disembarkation, which will be improved by 70% compared to the time required on the previous vessel, the México Star.
Source: t21
