The Mexican Government’s Ministry of Tourism (Sectur) and the Visa brand have signed a non-profit collaboration agreement that seeks to transform the country’s tourism landscape.
This strategic alliance will focus on analyzing international tourist spending, with the goal of designing more effective tourism development strategies, especially in the context of the 2026 FIFA World Cup, which will be held in Mexico City and Mexico City.
What is the purpose of the tourism plan that seeks to position Mexico and Mexico City globally?
This agreement positions Mexico as a key host of the largest sporting event on the planet and as a leader in the application of data intelligence to strengthen its tourism infrastructure.
The central focus of this agreement is the generation of knowledge through the analysis of digital transactions made by international visitors. This valuable information will allow Sectur to:
Understand consumption patterns in various destinations.
Optimize tourism services according to real demand.
Develop evidence-based public policies.
Boosting the impact of tourism beyond the sporting event.
Josefina Rodríguez Zamora, Secretary of Tourism, emphasized that this collaboration strengthens the State’s ability to plan and act with precision.
She affirmed that Mexico is determined to turn the World Cup into a historic opportunity not only for international promotion, but also to generate local and regional economic benefits, such as Mexico City and its high level of tourist attraction.
The Secretary emphasized that the 2026 FIFA World Cup represents a crucial milestone for Mexico’s global positioning, since with reliable, real-time data, the benefits can be better channeled to host communities and emerging destinations.
How does this tourism plan work to economically boost Mexico and Mexico City?
The 2026 World Cup is shaping up to be the largest tournament in the history of soccer, with 104 matches, 48 national teams, and the expectation of millions of tourists among the host countries: Mexico, the United States, and Canada.
An unprecedented economic impact is anticipated in key sectors such as transportation, hospitality, food, services, and local commerce.
Visa, as the tournament’s official payment partner, will contribute its extensive technological expertise and robust data infrastructure to:
Provide analysis of digital transactions carried out in Mexico (mainly Mexico City, Guadalajara, and Monterrey).
Identify high-traffic tourist areas during and after the event.
Generate reports that facilitate strategic decision-making and improve the visitor experience.
Francisco Valdivia, CEO of Visa Mexico, emphasized that tourism is a fundamental driver of inclusion and development.
Through this partnership with Sectur, the goal is for the benefits of the World Cup to extend beyond the stadiums and directly reach the communities.
All of this is in addition to the activities that the Federal Government and the Mexico City Government have planned for the 2026 World Cup, which is less than a year away from being held in our country.
Mexico and Mexico City in Pursuit of Inclusive and Sustainable Tourism
This alliance is distinguished by its long-term vision, which is not limited to the World Cup, but rather seeks to consolidate Mexico as a competitive, innovative, and sustainable destination globally. The strategic pillars of this agreement include:
Strengthening the digital transformation of the tourism sector.
Leveraging technological tools to measure economic and social impact. -Expanding access to digital payments in tourist areas, including local communities and Small and Medium Enterprises (SMEs).
Promoting destination diversification, going beyond traditional destinations.
In addition, the training of local talent in digital tourism and data analysis will be promoted, so that more regions can actively participate in the international tourism value chain.
This agreement undoubtedly demonstrates the commitment and adds to the actions that Mexico and Mexico City have planned to organize the 2026 World Cup with a high level of organization for tourists and Mexicans.
Source: posta
