Querétaro has consolidated its position as one of Mexico’s most important economic hubs in recent years. Its industrial, manufacturing, and tourism growth has fostered the emergence of business dynasties with local roots that have expanded their activities nationwide. These families not only accumulate wealth but also play a key role in job creation and shaping the Mexican economy.
Although the state attracts foreign investment, three traditional families stand out, having forged their own empires based on sectors such as beverages, energy, real estate, and franchising. Their presence transcends state boundaries thanks to strategic alliances with corporate giants, as well as the creation of their own companies that dominate specific niches.
With influence in areas such as beverage distribution, LP gas, and technology, these families of Querétaro origin demonstrate how regional capital can expand to become relevant players on a national scale. Here, we tell you who they are and why their businesses have an impact throughout the country.
Who are the three richest families in Querétaro?
Ruiz Rubio Family
Topping the list are the Ruiz Rubios, a business icon in Querétaro. Their origins date back to 1944 with Fomento Queretano (Foque) and Embotelladora La Victoria. The following year, they obtained the regional franchise to bottle Coca-Cola, consolidating their market position.
In 2012, the family merged with Coca-Cola FEMSA, receiving compensation of approximately US$480 million and KOF shares worth nearly US$580 million. With these funds, they diversified their investments into the Leche Araceli chain, SuperQ stores, the Fiesta Americana hotel franchise, and the Empresalia corporation, consolidating their position as the wealthiest family in the region.
Nieto Family
The Nieto dynasty stands out in the energy sector. They founded Gas Express Nieto in 1939, consolidating it as one of the four main LP gas distributors. in Mexico, with a presence in 80% of the country.
In addition, they have expanded their portfolio to include land transportation, automotive distribution, real estate development, education (a private university in Celaya), and tire sales. Their companies generate approximately 6,000 jobs, demonstrating their influence and economic capacity.
Hernández Yáñez Family
Closing the top three, the Hernández Yáñez family owns Grupo Dexel, which includes companies dedicated to information technology, automotive engines, energy, distribution of Pemex products, media (such as the AM Querétaro station), and advertising.
Their companies offer comprehensive solutions in freight transportation, power plants, and IT services, giving them a significant presence in strategic sectors in the country. Grupo Dexel represents the ability of Querétaro entrepreneurs to venture into high-tech and logistics sectors.
These three families represent the entrepreneurial power of Querétaro. With local roots, they have managed to become national leaders thanks to key mergers, smart diversification, and a presence in strategic markets. Their influence is reflected not only in millions of dollars, but also in job creation, the state’s economic growth, and the consolidation of Querétaro as a prosperous center on Mexico’s industrial map.

Source: ambito