Thousands enjoy the Day of the Dead parade in Puerto Vallarta

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Puerto Vallarta was filled with life and joy to commemorate the Day of the Dead with a grand parade and the unveiling of the world’s largest Catrina, an emblematic figure of the 2025 Recuérdame Festival. Thousands of people gathered to pay homage to death and celebrate the memory of those who have passed on, in a day filled with art, culture, and Mexican tradition.

Mayor Luis Munguía, accompanied by the Secretary of Tourism of Jalisco, Michelle Fridman, led the parade and the ribbon-cutting ceremony for the monumental sculpture located on the Malecón, halfway along the route.

“We are very grateful, very excited; we will continue this festival year after year, and it will get better every time,” said the mayor, acknowledging Governor Pablo Lemus’s support for the international reach of this event.

The parade, a resounding success that broke attendance records this year, according to authorities, began at the Panteón 5 de Diciembre cemetery and culminated at the Muelle de Los Muertos (Pier of the Dead). More than 40 groups participated, comprised of institutions, businesses, associations, local organizations, and municipal departments.

Along the route, the streets were filled with flowers, Catrinas (elegant skeleton figures), music, and colorful floats that reflected the festive spirit of the Puerto Vallarta community. The day concluded with a grand musical and theatrical spectacle on the waterfront, combining lights, dance, and tradition, thrilling locals and visitors alike. With this celebration, Puerto Vallarta honors life and death with pride and cultural significance, solidifying its position as one of the top destinations for experiencing the Day of the Dead tradition in Mexico.

Source: contralinea