The president of the Guanajuato Hotel and Motel Association, Eduardo Bujaidar, reported that the sector held three meetings to define the state’s tourism strategy for 2026, including a meeting with Governor Libia Dennise García Muñoz Ledo.
The focus, he said, is on moving toward a comprehensive state strategy that moves beyond isolated efforts and strengthens municipalities with less developed tourism infrastructure.
Bujaidar noted that the first meeting was with the State Tourism Advisory Council (COTUEC), where they reviewed the 2025 results and presented a preliminary draft of the 2026 Strategic Plan.
He indicated that the plan was developed by the tourism sector and includes specific goals and objectives, according to his explanation.
“It’s not an imposed program, but rather a program that originates from the sector, with very specific goals and objectives.”
Subsequently, the final session of the Tourism Promotion Fund Council (Cofotur) was held, during which the use of the state lodging tax was evaluated.
Bujaidar stated that the first year of operation involved a learning process and that areas for modifying rules and processes were identified.
“There are some things we need to eliminate and others we need to implement to make this resource more accessible and more effective in tourism promotion. Every peso invested should generate a tourist for the state.”
In the meeting with the governor, hoteliers proposed strengthening the state’s tourism identity and working on integrating municipalities with lower levels of tourism development.
Bujaidar said that there are municipalities that “are not prepared to receive visitors” and that they are seeking to support them in integrating them into the state project.
“There are municipalities that are not prepared to receive visitors, and we are implementing a strategy to guide them and integrate them into the state project.”
The business leader maintained that the goal is for Guanajuato to move beyond operating as isolated destinations and for the state to be promoted as a cohesive whole.
“The idea is not to have a project for each municipality, but a comprehensive project where the entire state is integrated. What one destination lacks, another has; we must be complementary.”
He also reported that they requested the strengthening of cross-cutting policies involving various government departments, and mentioned a proposal to prioritize the hiring of local suppliers for state events. He indicated that the tourism sector remains aligned with the state project and is working in an integrated manner, with the objective of improving competitiveness at the national level.
Source: es-us.noticias.yahoo
