The Chiapas Tourism Secretariat, headed by Maru Culebro, chose Yucatecan model Scandy Patrón, a representative of Mexicana Universal, as the face of the state’s tourism campaign. This move contradicts the official discourse and the State Government’s commitment to showcasing Chiapas’s unique identity.
The state official will have to answer to the people of Chiapas and to the governor himself, because with this action she overlooks the talent that exists within Chiapas.
The talent and beauty of Chiapas’s models were disregarded in favor of a model from another state, contradicting the concept of Chiapas’s identity—the sense of pride and belonging that arises from recognizing the cultural, ethnic, and historical diversity of Chiapas.
This term, promoted and defended by the state governor, integrates and celebrates the multiple identities of Chiapas, nourished by its ancestral roots and its mestizo heritage, promoting unity and respect among the different groups that make up the state, highlighting the richness and strength derived from this diversity.
Source: alertachiapas
