It seems Starbucks and other businesses now have a rival… The Chinese chain Mixue, specializing in soft-serve ice cream and tapioca drinks, opened its first branch in Mexico City’s Historic Center with a menu starting at 8 pesos and a franchise model that aims to expand throughout the country.
The first branch in Mexico is located at Monte de Piedad 15, Local 3PB, Historic Center, Cuauhtémoc borough, a few steps from the Zócalo (Plaza de la Constitución). The establishment offers soft-serve ice cream, bubble tea, coffee, and fruit drinks, which are part of its international menu.
The logo, featuring its mascot, the “Snow King,” is displayed outside the shop, along with the classic cone, which sells for 8 pesos—one of the lowest prices among its offerings in the capital.
How much does a soft-serve ice cream cost at Mixue? Here are the prices:
The complete menu remains within an affordable range, with products including tapioca pearls, fruit, and dairy combinations.
Featured Basic Products:
Mixue Ice Cream (soft-serve cone): $8 pesos
Black Tea: from $15 pesos
Classic Lemonade: $20 pesos
Americano Coffee: $25 pesos
Featured Toppings and Specialty Options:
Super Sundae: $30 pesos
Milk Tea with Boba (medium): $30 pesos
Strawberry Milkshake: $35 pesos
Featured Premium Drinks and Combinations:
Mixue Orangeade: $40 pesos
Mango with Coconut and Taro Beans: $45 pesos
Triple Topping: $45 pesos
What is Mixue, when was it founded, and how many stores does it have worldwide?
Mixue is a brand founded in 1997 that specializes in soft-serve ice cream and beverages, with a presence in more than 13 countries and over 47,000 stores globally, according to official company information.
The company identifies its business model as based on affordable pricing and high sales volume. In its corporate presentation, it states its commitment to offering “high-quality beverages at prices everyone can afford.”
International expansion includes its entry into Latin America through Mixue LATAM, which the company describes as “the official expansion of Mixue, the iconic Asian soft-serve and bubble tea brand with over 40,000 stores worldwide.”
The company also emphasizes its support for franchisees and its operating model. In this context, it maintains: “There’s a reason we have over 40,000 stores worldwide. Our customer service and recipes are superior.”
Mixue confirmed that it is currently accepting franchise applications nationwide as part of its growth plan.
The company indicates that its goal is to expand its presence in the region with new branches operated by local partners.
As part of its message to investors, the brand invites them to join its international network: “Join our global success story and bring MIXUE to your community.”
To expand in Mexico, Mixue offers franchises with an initial investment of between 1.8 and 3.3 million pesos. The franchise agreement includes annual franchise fees, training, operational support, and site review, with no royalty or advertising fees. The company provides training, manuals, recipes, pricing strategies, and visual materials, noting that the total cost depends on the size of the premises, its location, and the market.
Source: elfinanciero
