The state of Chiapas has intensified its tourism promotion efforts in Cancún with the goal of attracting international visitors and strengthening regional tourism in southeastern Mexico. The strategy is based on leveraging air connectivity and the constant flow of tourists arriving in the Mexican Caribbean.
During a visit to Quintana Roo, Manuel Niño, president of the Mexican Association of Hotels and Motels of Central Chiapas, emphasized that regional tourism has become one of the pillars of the hotel sector in his state. He stressed that the connection with Cancún is crucial for boosting the arrival of more visitors.
He explained that the Mundo Maya region continues to consolidate its position as one of the most important tourist corridors in Mexico and Central America. This integration, he said, is strengthened by air connectivity, international routes, and new infrastructure projects.
The hotelier noted that many tourists who arrive in the Mexican Caribbean choose to extend their trip to Chiapas, especially European visitors interested in cultural, natural, and archaeological experiences.
In this context, Quintana Roo remains the main international gateway to the region. The large number of flights and the influx of foreign tourists make it easy for travelers to explore various destinations within southeastern Mexico.
Data from the tourism sector indicates that approximately 80 percent of visitors to the Mundo Maya region visit at least three different destinations. This has allowed states like Chiapas to capture a significant portion of that flow.
In fact, it is estimated that around 15 percent of tourists arriving in Chiapas come from tour circuits that begin in the Mexican Caribbean, confirming the importance of this connection.
One of the factors driving this growth is air connectivity. There are currently frequent flights between Cancún and Tuxtla Gutiérrez, facilitating travel for both domestic and international tourists.
Furthermore, the development of the Maya Train opens a new alternative for tourist mobility. The connection to Palenque allows visitors to travel in just a few hours and enhance their experience in the region.
This growth is also reflected in Chiapas’ tourism infrastructure. The state boasts approximately 25,000 hotel rooms and is experiencing a nearly 10 percent annual increase in its lodging capacity.
In the central region alone, the hotel association comprises nearly 50 hotels located in Tuxtla Gutiérrez and Chiapa de Corzo, which represent a significant portion of the state’s tourism offerings.
Among the state’s main attractions are the Lacandon Jungle and archaeological sites such as Bonampak and Yaxchilán, which are part of the Mayan World legacy and attract visitors from around the globe.
To strengthen this strategy, authorities and business leaders are preparing to relaunch a specialized Mayan World trade fair, to be held in Mérida in the middle of this year. The goal is to position the region as a multi-destination offering that combines beaches, jungle, culture, and archaeological heritage, thereby attracting more international tourists to southeastern Mexico.
Source: laverdadnoticias
