The “Made in San Luis Potosí” seal has become a promotional platform for companies from San Luis Potosí seeking to grow both within and beyond the state.
Products made by local families, using artisanal processes and rooted in regional traditions, are now featured in national trade events such as the San Marcos National Fair.
During the participation of the Secretariat of Economic Development (Sedeco) in this event, the head of the agency, Jesús Salvador González Martínez, emphasized that the seal, registered with the Mexican Institute of Industrial Property, strengthens the identity of companies from San Luis Potosí and fosters greater trust among consumers and buyers.
The strategy also aims to open commercial opportunities for brands linked to gastronomy, the agro-industrial sector, and artisanal products.
- Chocolates La Frontera
Among the companies that bear the seal, Chocolates La Frontera stands out. Founded in 1890 in Cedral, San Luis Potosí, the company is a testament to this. The brand began operations over a century ago and moved its production to the capital of San Luis Potosí in 1915.
Currently, the company produces table chocolate, fine chocolates, and products for traditional Mexican and French beverages, using Mexican cacao as its primary raw material.
The company’s longevity reflects how some local businesses have managed to adapt to new consumer trends without abandoning traditional processes or their regional identity.
- Mezcal Laguna Seca
From the highlands of San Luis Potosí, Mezcal Laguna Seca is committed to artisanal production using wild Salmiana agave, a variety characteristic of the semi-desert regions of San Luis Potosí.
The brand produces its mezcal at the former Laguna Seca Hacienda, located in the municipality of Charcas, and maintains processes linked to a mezcal-making tradition with over 300 years of history.
In addition to positioning itself as an artisanal product, the company uses its regional origin as part of its brand identity under the slogan “The Taste of the Potosino Highlands.”
- Campechanas Michelle
Campechanas Michelle, originally from Santa María del Río, built its growth around a traditional product: campechanas made with caramelized puff pastry.
The brand maintains artisanal processes and wood-fired baking, elements that are now part of the demand from consumers interested in regional products and traditional preparations.
Their presence at fairs and trade shows has allowed them to expand the reach of a product that previously focused its market on local consumers.
- Café Cumbres and Provis
In the mountainous region of Aquismón, Café Cumbres and Provis develop artisanal coffee grown in the Huasteca Potosina region.
The brand highlights attributes such as traditional roasting, artisanal production, and a balanced aromatic profile. Furthermore, the product’s mountain origin has become part of its business strategy.
The growth in single-origin coffee consumption has also opened opportunities for regional producers specializing in artisanal processes and product traceability.
- A la Potosina
Another brand included in the “Made in San Luis Potosí” (Made in San Luis Potosí) label is A la Potosina, a company focused on the production of artisanal salsas.
The company makes a creamy macha salsa prepared with oil, seeds, and grains, as well as a jalapeño salsa with a texture similar to avocado.
These types of products are part of a consumer trend toward regional foods and artisanal recipes with local identity.
According to the Ministry of Economic Development (Sedeco), the application period for companies interested in joining the “Made in San Luis Potosí, Mexico” seal remains open for those seeking to strengthen their market position.
The initiative aims to increase the visibility of products made in the state and generate new promotional channels for local businesses related to food, beverages, and artisanal manufacturing.
Source: liderempresarial
