Mexican government begins ‘Operation Knock on Doors’ to attract tourism from China


The Mexican Government’s Ministry of Tourism (Sectur) began the ‘Operation Knock on Doors’ tour on Tuesday to attract tourism from China, which has grown by 8.5% since 2019, strengthen air connectivity and boost investments in Mexico.

According to a statement, the head of the agency, Miguel Torruco, began the tour in China, accompanied by the Mexican consul general in Guangzhou, Julián Adem Díaz de León, as well as other officials and businessmen.

The official held a meeting with the president of China Southern Airlines, Yuan Jintao, and the vice president of the airline, Hou Ming, as well as three important tour operators in this region of China.

“With whom he spoke about the importance of air connectivity, recently resumed, to encourage the flow of tourists between both nations,” the agency said.

He recalled that since May 11, China Southern Airlines launched the historic Shenzhen-Mexico City route, the longest in the history of the Asian country with a distance of 14,000 kilometers and ending the four-year connectivity pause caused by the Covid-19 pandemic.

“In these months of operation, it has transported more than 3,600 passengers and more than 168 tons of cargo. From May to October of this year, 49 flights with 10,708 seats are scheduled,” said the Sectur.

Mexican Government begins ‘Operation Knock on Doors’ to attract tourism from China

As part of the strategy, he added, they evaluated the option that tour operators and the main tourism chambers and associations attend the next Tianguis Turístico México 2025 in Baja California, on the border with the United States.

Torruco also held an “important meeting” with the general director of the Shenzhen Bureau of Culture, Radio and Television, Tourism and Sports, Liu Lei, among other officials of the organization.

He also met with the vice president of the Shenzhen Tourism Association, and the president of the Shenzhen Association of Travel Agencies, Li Musheng, along with other travel agents.

“At this meeting, good practices were exchanged and promotional material from Shenzhen and Mexico was presented, with the purpose of promoting the flow of tourists between both countries,” said the Sectur.

In addition, it was agreed to send 60 tour operators from China, 30 on each airline, with the purpose of them getting to know the diverse and new tourist attractions in Mexico, and being able to witness the development of the country in this sector.

Source: forbes