Ixtapa-Zihuatanejo hotels have stepped up their international promotion efforts in anticipation of the upcoming winter holiday season, with the goal of attracting a greater number of foreign tourists.
The president of the Ixtapa-Zihuatanejo Hotel Association, Luis Castañeda Muñoz, reported that most of the destination’s hotels have started promotional campaigns through both electronic and physical travel agencies.
In addition, promotional strategies have been extended to collaborations with various airlines, seeking to capture the attention of international travelers from the boarding gates and ticket sales areas, to the screens and promotional videos inside the aircraft.
This approach is especially directed toward the United States and Canadian markets, with which the Ixtapa-Zihuatanejo International Airport maintains a high number of flights and connections. However, Castañeda Muñoz noted that the arrival of visitors from other parts of the world, including Europe, Asia, and Latin American countries such as Colombia, has also increased.
Source: meganoticias
