From October 7 to 10, customers can enjoy large beverages for $49 MXN and support the APAC I.A.P. labor inclusion project by purchasing a commemorative bracelet.
For the first time, Starbucks Mexico, operated by business partner Alsea, introduces Starbucks Days, a new initiative designed to express gratitude to those who are part of the Starbucks experience through special promotions and actions with a positive impact. This celebration recognizes everyone who makes Starbucks part of their day: partners (employees), customers, and communities.
From October 7 to 10, customers can enjoy large beverages for just $49 MXN at participating stores across Mexico. For those who prefer to order through delivery services, this promotion will also be available on October 19 via Starbucks Rewards Delivery, Uber Eats, Rappi, and DiDi Food.
As part of the Starbucks Days initiative, a commemorative bracelet will be offered for $20 MXN. The proceeds will support APAC I.A.P., a Mexican non-profit organization that has provided specialized care to people with cerebral palsy and related disabilities for over 50 years.
“Starbucks’ participation in our labor inclusion project has opened doors for young people with disabilities to integrate into a world where equal treatment is a right and their unique contributions are valued,” said Guadalupe Maldonado, General Director of APAC I.A.P. in Mexico. “Each bracelet symbolizes much more than a simple gesture; it is a direct contribution to improving lives.”
This initiative encourages customers not only to enjoy their favorite beverages but also to support a cause that seeks to have a significant impact on the lives of those who need it most.
The essence of gratitude is often conveyed through smiles, and this is precisely what Starbucks aims to achieve during these days: spreading joy among all those who contribute to creating unlimited human connections with each cup of coffee.
“At Starbucks, each cup is an opportunity to connect authentically. Starbucks Days is not only a way to express our gratitude but also an opportunity to strengthen community ties, create meaningful moments, and generate a positive impact for everyone involved in this experience,” commented Bibiana Rosique, Marketing Director of Starbucks Mexico.
Source: Infobae
