Mexico is among the 10 most attractive countries for global investment, according to the annual survey of Chief Executive Officers (CEOs), conducted by the consulting firm PwC.
On the global radar of the most considered countries for investment, Mexico stands out for the second consecutive year as the only one mentioned in Latin America, along with countries such as the United States, the United Kingdom, Germany, China, India, France, the United Arab Emirates, Australia and Singapore.
This distinction stands out in the context of greater external pressures in the face of a possible political redefinition of the United States, Mexico’s main trading partner.
When disclosing the Mexico chapter of the annual CEO survey conducted by the firm, they revealed that 75% of American executives consider that a universal tariff of 10% on imported goods will significantly hinder the growth of their organization.
However, the survey indicates that to navigate a challenging environment, CEOs have the opportunity to prepare their organizations to transform threats into engines for innovation and sustainable growth.
In the survey, which focused on Mexico, they suggested that “the traditional business model needs to evolve towards more flexible and adaptable approaches, diversifying sources of income, seeking strategic alliances and investing in technology and talent.”
However, the CEOs surveyed highlighted that 79% of their organization’s income in the last five years comes from their main operations while 5% corresponds to new business lines.
The survey for Mexico was conducted among 75 CEOs in the country and was conducted between October and November of last year, which indicates that the result of the elections in Mexico and the United States was already known.
According to the results, 51% responded that their companies generated less than 100 million dollars in their last fiscal year.
They anticipate low growth and volatility
In the 28th edition of the global survey, only 31% of general directors were confident in the growth of their company’s income for the next 12 months.
PwC experts said that “similarly, 38% of CEOs globally share this perspective.”
The perception of the CEOs interviewed in Mexico about the moderate growth of their companies may be related to the country’s economic growth, according to the firm’s experts, since two out of five respondents indicated that Mexico’s GDP could decrease in the next 12 months.
In the section on the main threats to the generation of income for companies this year, macroeconomic volatility was highlighted by 74% of the CEOs surveyed; followed by inflation, mentioned by 62% of those interviewed; and geopolitical conflicts were highlighted by 52% of the CEOs.
Cybersecurity is a concern
They referred to the Digital Trust Insights (DTI) 2025 report, Mexico edition, to point out that executives in Mexico are using tools for cybersecurity tasks, that is, they are allocating a budget to the cybersecurity area to protect themselves from attacks so as not to expose the business.
They identified malware/phishing as the biggest cyber attacks in Mexico with 55% of the responses.
As well as detection and response to threats with 41% of the responses and threat intelligence also with 41% of the mentions.
The experts pointed out that CEOs need to collaborate with the Chief Information Security Officer (CISO) and the Chief Information Officer (CIO) to integrate cybersecurity into the core of the business strategy in order to efficiently allocate investment in technological security to identify and quantify cyber risks to prepare employees to identify possible threats.
Key skills for new technologies
According to the survey results, talent development is the cornerstone of organizational success.
Thus, 58% of global respondents and 48% of those located in Mexico considered having a low availability of workers with key skills.
And as a recommendation, PwC experts said that CEOs can play an important role in preparing employees with key skills to work alongside new technologies, ensuring that the value of people is maintained in an increasingly technological environment.
They referred to the Workforce hopes & fears 2024 survey, Mexico chapter, which indicated that 62% of talent in Mexico considered that the skills necessary to perform their job will change in the next five years.
Talent requires having not only the technical skills to work with emerging technologies but also the ability to use them strategically to drive efficiency and business transformation.
Strengthening these capabilities, in addition to benefiting people, would also position the organization to better respond to changes and grow in new scenarios.
The survey for Mexico is part of the Global CEO Survey 2025 launched in Davos, during the annual World Economic Forum (WEO) Forum held in January. It was conducted between October and November 2024, where they interviewed 4,701 CEOs from all industries, located in 105 countries and territories around the world.
Source: eleconomista
