The Congress of Mexico City called on the local government and the heads of the 16 municipalities to promote the agreement by which the certification brands “Made in Mexico” and “Made in Mexico” are announced, published in the Official Gazette of the Federation (DOF) on February 17, 2025, as part of the Mexico Plan promoted by the federal government.
The legislative tool maintains that this brand has the objective of making products stand out within the markets of our country and positioning themselves both in the domestic market and in international markets.
Legislator Paulo Emilio García González (MORENA) indicated that, in the context of trade and tariff threats expressed by the United States government, on January 13, 2025 the Presidency of the Republic presented the strategy that considers priority actions such as the relaunch of the “Made in Mexico” brand.
She added that the plan seeks to make Mexico one of the world’s leading powers in 10 years, through public and private investment, training and adoption of science and technology, generating 1.5 million jobs.
She called on Mexicans to remain calm in this scenario, since Mexico is a leading exporter of top-quality products. “We want to express our absolute support for this strategy,” and noted that it is regrettable that there are local and national political figures who do not call for the promotion of these actions.
Speaking against the proposal, Representative Tania Nanette Larios Pérez (PRI) said that the “Made in Mexico” seal should not be used for propaganda purposes, since it moves away from the objective for which the use of this concept was promoted in 1970 and the subsequent creation of the logo in 1978; and insisted that public resources should be used impartially.
Congressman Juan Estuardo Rubio Gualito (PVEM) called on local legislators to join the Mexican people in defending national sovereignty, not allowing anyone to interfere, or supporting statements against the country.
Against the proposal, Congressman Raúl de Jesús Torres Guerrero (PAN) said that the “Made in Mexico” proposal has positive aspects but falls short in incentives for companies, and is not enough to address the problem of tariffs that the United States could soon impose, so he proposed promoting the Capital brand, and actions from Mexico City in the face of the contingency due to the increase in tariffs.
Congresswoman Valentina Valia Batres Guadarrama also participated in the debate.

Source: congresocdmx