Tequila, a versatile spirit enjoyed in various cocktails or on its own, originates from the agave plant, giving it a hint of sweetness. It’s also one of the lowest-calorie spirits available. While there are many types of tequila, including silver, reposado, and añejo, true tequila must be made in one of Mexico’s designated tequila regions. Among the numerous brands, which one sells the most?
The Contenders: Jose Cuervo vs. Don Julio
When it comes to sales, it’s a close race between Jose Cuervo and Don Julio. According to Drinks International’s 2025 bestselling brands report, Don Julio is the top choice at some of the world’s best bars. Meanwhile, The Spirits Business ranks Jose Cuervo as the overall best-selling tequila based on total sales volume. In fact, Jose Cuervo has held the top spot for five consecutive years, shipping 9.5 million 9-liter cases in 2023 alone.
Popularity at Premium Bars
While Jose Cuervo dominates overall sales, Don Julio is more popular in high-end bars. It was the best-selling tequila in 17% of the bars surveyed and ranked among the top three in 45% of the establishments. Drinks International gathered its data from a sample of 100 bars that have made the World’s Best list or have won national or regional awards, indicating that Don Julio is the preferred choice for a high-quality drink or those seeking top-shelf tequila.
Price Comparison
Price may play a role in the difference in preferences. A 750-milliliter bottle of Don Julio costs around $40, while a similar-sized bottle of Jose Cuervo silver is less than half that price. Ultimately, based on total sales, Jose Cuervo takes the crown. However, if you’re looking for a higher-end tequila for your favorite cocktails, Don Julio is the go-to choice.
Whether you prefer the widespread popularity of Jose Cuervo or the premium appeal of Don Julio, both brands offer quality tequila to suit various tastes and occasions.
Source: Viral Strange
