The growth of delivery in Mexico has transformed the consumption habits of millions of people, and women have become a key segment within food delivery applications. According to recent data from DiDi Food, in 2024, female gastronomic preferences nationwide lean towards categories such as coffee, healthy food, desserts, Mexican and Asian food. But what do these numbers tell us about women’s consumer behavior and the cities from which they place the most orders?
Sweet, fresh and with Mexican flavor: women’s favorites
In the ranking of the most requested dishes by women on the platform, cakes occupy the first place, followed by salads, tacos, pizzas and hamburgers. This list suggests that, although healthy options such as salads have a strong presence, sweet cravings and comfort food continue to dominate preferences.
In addition, Mexican and Asian food are among the most ordered categories, confirming the roots of national gastronomy and the growing interest in international flavors.
Where do women order the most from? A look at the busiest cities
One of the most revealing data in the report is the list of cities where women place the most orders on DiDi Food. The top 10 includes:
Culiacán
Victoria
Torreón
Navojoa
Ciudad Obregón
Durango
Chihuahua
Los Mochis-Guasave
Mazatlán
Matamoros
Delivery
DeliveryFreepik
It is striking that many of these cities are located in the north of the country, a region that has faced security challenges in recent years. This suggests that delivery is not only a matter of convenience, but also of security. For many women, ordering food at home could represent an alternative to going out at night or exposing themselves to risky situations.
Consumption, convenience and security: what do these data reveal?
DiDi Food’s report not only reflects culinary trends, but also opens the door to a deeper analysis of the role of delivery in women’s lives. Gastronomic choices speak of a search for balance between the healthy and the indulgent, while the concentration of orders in certain cities suggests that safety remains a determining factor in the way women consume.
Food delivery platforms have changed the way people access gastronomy, and in the case of women, these services seem to offer more than just convenience: an option to consume in a controlled environment.
In a country where safety is a constant concern, the rise of delivery could be responding to a deeper need than just a craving for a cake or a salad.
Source: eleconomista
