On March 20th and 21st, the Puerto Vallarta Tourism Trust will host a significant number of business partners participating in the “Gala” event. These include 90 wholesale agencies, 60 hosted buyers, 115 hotels in the region, the tourism trusts of Guadalajara and Costalegre, 15 magical towns in Jalisco and Nayarit, specialized media outlets, national and international airlines, and executives from the Puerto Vallarta and Tepic airports.
The Gala event is part of the joint agenda between the Puerto Vallarta Tourism Trust and the Nayarit State Tourism Secretariat, which serve as liaisons between the tourism sector and strategic partners. This event fosters closer ties among all stakeholders to forge alliances and increase visitor flow, ensuring tourism continues to grow for the benefit of the entire region.
With nearly 1,500 business meetings scheduled to generate competitive rates and secure the sale of hotel inventory, the event is expected to boost occupancy in the coming seasons and thus increase the destination’s economic impact, which in 2024 was $40.791 billion pesos.
Although this year’s Gala event is held in Nayarit, the Jalisco destination will host a significant number of these partners and some events, such as the “Spring Night Party” welcome cocktail party, which will take place on March 19 at Plaza Lázaro Cárdenas, better known as Parque de los Azulejos.
Gala Puerto Vallarta – Riviera Nayarit continues to position itself as the most important tourism event in the region. It establishes alliances and cooperative strategies between the destination’s business partners and the hotel industry, determining what actions will be taken to boost the market in the coming seasons.
The event is also attended by municipal and state authorities, consular officers, presidents of local chambers and associations, representatives of the hotel and tourism sector, national inbound tour operators, suppliers, and companies specializing in niche areas.
It’s worth noting that Gala attracts more participants each year thanks to its variety of hotel products, events, and experiences that make the destination a place to visit repeatedly.
Source: reportur
