The Pueblo Mágico (Magical Town) of Compostela, located south of the Riviera Nayarit, is a gem steeped in history, culture, traditions, and a constantly growing tourist destination. Founded in 1540, it is one of the oldest towns in the region and owes its name to the Spanish city of Santiago de Compostela. Once the capital of the kingdom of Nueva Galicia, it now seeks to open its historical legacy to national and international tourism.
Church in Compostela.
Under the slogan “Compostela has it all,” the Tourism Department highlights how this municipality has returned to its roots to offer a multifaceted destination, ideal for those seeking rest, recreation, and nightlife all in one place.
A destination with paradisiacal beaches and gastronomic delights
The Deputy Director of Tourism, Claudia Denisse Jiménez, highlights the municipality’s vast tourist offerings. From a coastline with first-class resorts to a vibrant nightlife, as well as water activities on iconic beaches such as Isla del Coral, Platanitos, Las Cuevas, Rincón de Guayabitos, Los Ayala, La Peñita de Jaltemba, El Naranjo, and Chacala.
But Compostela isn’t just about sea and sand; it’s also an epicenter of tradition. Its historic center showcases coffee culture with more than 60 local brands, innovative farms producing wine and cranberry preserves, and a resurgent tobacco industry that has returned to cigar making. Ancient trades, such as saddlery, live on in workshops where artisans create high-quality leather goods.
A journey into the past between history and tradition
Visitors can tour the ruins of the Hacienda de Miravalles and the remains of the railroad that once connected this estate, which belonged to the ancient Kingdom of Castile. Religion is also a fundamental part of the municipality, reflected in the 18th-century parish of Santo Santiago Apóstol, and in the traditional pilgrimages held on the first Sunday of each month.
Compostela Square.
The large main square is another must-see, where tourists can enjoy artisanal raspados (scraped ice cream), traditional grilled fish, or the famous tacos de canasta (basket tacos). They can also visit the local spas, natural settings that preserve the stories and customs of Compostela’s residents.
Promotion and International Outreach
Claudia Denisse Jiménez noted that the city, also known as the Señorial City, which received the distinction of Pueblo Mágico (Magical Town) in 2018, is being promoted nationally and internationally, along with the Nayarit and Riviera Nayarit brands.
With the resurgence of economic and productive activities, Compostela is emerging as one of the most important destinations in the state, attracting an increasing number of tourists seeking a perfect combination of history, tradition, and modernity.
Source: tribunadelabahia
