Yucatecan entrepreneur Ivana Rodríguez has been recognized as one of the top entrepreneurs to watch in 2025 by Forbes magazine. The founder and driving force behind the popular ice cream brand MYKOZ, Rodríguez was selected for her innovative vision and sustained growth in the healthy food sector.
Rodríguez founded MYKOZ at just 19 years old while studying at the Tecnológico de Monterrey. Her goal was to create a unique experience that went beyond traditional ice cream shops. The brand’s focus on offering guilt-free treats – sugar-free ice cream with personalized toppings and spaces designed to promote positivity – has resonated with customers.
Through her entrepreneurial journey, Rodríguez has demonstrated remarkable resilience and dedication. At a young age, she learned the intricacies of business management, from analyzing financial statements to leading a team of over 50 collaborators. Today, at 24 years old, she is spearheading the expansion of MYKOZ, with eight locations already established in Mérida and Mexico City.
Forbes praised Rodríguez’s ability to transform a simple idea into a thriving brand, citing her entrepreneurial spirit as a key factor in her success. With this recognition, Rodríguez joins an elite group of entrepreneurs who are pushing the boundaries of innovation and growth in their respective industries.
Rodríguez’s story serves as an inspiration to young entrepreneurs and innovators across Mexico and beyond. Her achievement is a testament to the power of vision, hard work, and determination, and will undoubtedly motivate others to pursue their dreams and make a meaningful impact in their communities.
Source: Telesur
