The Ponce Díaz family has etched its name as one of the most influential and affluent families in Yucatán, thanks to their savvy business acumen and strategic partnerships. Their journey to success began with a simple idea: bottling Coca-Cola products in southeastern Mexico.
Founded by Fernando Ponce García in 1946, Bepensa, the family’s conglomerate, has grown into a behemoth that distributes over 59 brands across three countries, employing more than 13,000 people. The company’s portfolio extends far beyond sugary beverages, encompassing investments in agribusiness, automotive distribution, financial services, and industrial parks.
The Ponce Díaz family’s success story is deeply intertwined with the economic boom of Yucatán, one of Mexico’s most dynamic states. With its favorable business climate, infrastructure, and human talent, Yucatán has become an attractive destination for national and international investment. In 2023 alone, the state received $153 million in Foreign Direct Investment (FDI), with significant participation from countries like the United States, Spain, and Canada.
The economic growth of Yucatán is fueled by sectors such as commerce, construction, food industry, and real estate services, but the state’s future course is being set by strategic sectors like logistics, information technology, renewable energy, agribusiness, and tourism. With 11 industrial and technology parks, two international airports, and a network of ports and airfields, Yucatán has the necessary infrastructure to continue attracting investment and talent.
The Ponce Díaz family’s commitment to their community extends beyond their business ventures. Through the Yucatán Cultural Foundation and other social projects, they have supported environmental restoration initiatives and promoted regional heritage, such as the rescue of cenotes. Fernando Ponce Díaz, the current leader of Bepensa, has also been a prominent figure in national business organizations like Coparmex, serving as president until 2022.
As one of Yucatán’s most influential families, the Ponce Díaz family continues to shape the state’s economic landscape and contribute to its growth. Their legacy serves as a testament to the power of entrepreneurial spirit, strategic decision-making, and community involvement.
Key Figures:
– Fernando Ponce García: Founder of Bepensa in 1946.
– Fernando Ponce Díaz: Current leader of Bepensa and former president of Coparmex (2022).
Business Ventures:
– Bepensa: A conglomerate that distributes over 59 brands across three countries, employing more than 13,000 people.
– Cervecería Yucateca: Sold to Grupo Modelo in 1979.
Community Involvement:
– Yucatán Cultural Foundation: Supports environmental restoration initiatives and promotes regional heritage.
– Other social projects: Focus on community development and environmental conservation.
Source: Ambito
