Event tourism in Nuevo León will register a 16.66 percent increase, representing nearly 3.5 billion pesos, compared to the previous two years, which represented an increase of 7.14 percent.
During Nuevo León Informa, it was announced that, in 2023, the economic impact was 2.8 billion pesos, and in 2024, with 3 billion pesos between both years, an increase of 7.14 percent was recorded.
The Secretary of Tourism, Maricarmen Martínez Villarreal, was accompanied by the director of the Nuevo León Tourism Trust, David Manolo Valdés. In addition to presenting the work being done in this area, they detailed the expectations for the remainder of this year and 2026 with the FIFA World Cup.
What was said about the 2026 FIFA World Cup?
It was emphasized that work continues to offer the best of the state for the more than 800,000 expected visitors, including security, infrastructure, transportation, events, hotel occupancy, and all the services required.
What are Nuevo León’s attractions for hosting events?
The director of the Nuevo León Tourism Trust, David Manolo Valdés, highlighted that Nuevo León, through the Monterrey Convention and Visitors Bureau (OCV Monterrey), hosts nearly 250 events per year, the top of which are:
Sporting events
Medical events
Exhibitions
However, it is the competitive advantages offered in the state that attract these types of events.
These advantages include:
64 direct destinations
130 hotels
17,500 rooms
3 convention and exhibition centers
Sports venues
Fundidora Park
Variety of event providers
OCV’s more than 25 years of experience
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What impact does meeting tourism have on Nuevo León?
In addition to the economic impact, this type of tourism contributes significantly to job creation, infrastructure growth, seasonality regulation, destination promotion, and cultural and social development.
Source: posta
