The state of Yucatán has launched an ambitious strategy to collaborate with prominent tourism operators worldwide, unveiling 22 global campaigns aimed at attracting millions of international visitors in 2025. This initiative is part of the state’s ongoing effort to strengthen its presence as a top-tier tourist destination.
Building upon recent successful engagements at key international events such as the International Tourism Fair (Fitur) in Madrid and Tianguis Turístico 2025 in Tijuana, Yucatán has formed partnerships with industry leaders across the Americas, Europe, and Asia. The state’s tourism promotion strategy aims to enhance the visibility of its rich cultural, natural, and gastronomic offerings, targeting a variety of global markets.
The Tourism Development Ministry (Sefotur) has partnered with several high-profile tourism platforms and operators, including Expedia, TUI, Lastminute, MegaTravel, Juliá Tours, PriceTravel, and others. Together, these companies are expected to promote Yucatán to audiences across 180+ source markets, using a mix of digital channels, metasearch engines, and booking portals.
Yucatán’s tourism campaigns will focus on showcasing its unique offerings, including its rich cultural heritage, stunning natural landscapes, beautiful beaches along the Gulf of Mexico and the Caribbean Sea, and exceptional cuisine. The region is home to one of the most impressive collections of Mayan archaeological sites, some of which are UNESCO World Heritage Sites.
The state’s commitment to sustainable tourism ensures that the growing number of visitors will be welcomed with eco-friendly initiatives and infrastructure that prioritize environmental protection. This includes responsible waste management, energy-efficient facilities, and the preservation of natural sites and historical landmarks.
As Yucatán continues to grow as a premier tourist destination, its economy is expected to benefit from increased revenues for local businesses and job creation in various sectors, including hospitality, tourism services, and transportation.
The global operators involved in these campaigns are instrumental in bringing Yucatán to the international stage. These agencies have extensive networks and access to vast amounts of data, which helps them identify key target markets and optimize their promotional strategies accordingly.
With new campaigns launching in the coming months and continued investments in infrastructure, the state is setting the stage for a bright future in the global tourism market. Yucatán’s tourism economy will likely see a significant increase in the number of international tourists visiting its attractions, contributing not only to the local economy but also to the global recognition of Yucatán as a premier tourism destination.
Yucatán’s Tourism: A Bright Future Ahead
The state of Yucatán is on its way to becoming a top destination for travelers worldwide. With its rich cultural heritage, stunning natural landscapes, beautiful beaches, and mouthwatering cuisine, the region offers something for every type of traveler. The future of Yucatán’s tourism looks incredibly promising, with the support of global operators and a commitment to sustainable development, the region will continue to grow as a premier travel destination for years to come.
Source: Travel and Tour World
