Amid restrictive immigration policies and raids in some US cities, the US Embassy in Mexico released a social media post highlighting “Mexican Power.” It includes an image of a taquero preparing tacos al pastor, accompanied by a message encouraging Mexicans to seek opportunities in their country.
The text reads:
You don’t have to go far to get ahead. The heat of the grill is no match for the fire of your efforts. Conquer your borders with dignity, talent, and drive.
The campaign’s main message
The embassy, under the leadership of Ronald Johnson, seeks to convey a message of motivation for local entrepreneurship, linking Mexican culture with hard work. The post also mentions:
Mexican Power is forged here, with working hands and the courage to make your dreams come true. Return to your roots.
Along with this message, the embassy shared information about the CBP One mobile app, a U.S. Customs and Border Protection (CBP) tool that facilitates immigration processes, including voluntary self-deportation.
What is the CBP One app and how does it work?
The CBP One app is a digital platform designed to manage immigration applications. Its functions include streamlining procedures such as:
Asylum applications.
Voluntary self-deportation.
Scheduling appointments at ports of entry.
This tool has been promoted by the U.S. government as an alternative to regularize immigration processes, although it has also generated controversy due to its use in cases of forced return.
What options do Mexicans seeking opportunities have?
The embassy suggests that it is possible to progress in Mexico without emigrating, highlighting local effort and talent. However, the decision to migrate depends on factors such as:
Job opportunities.
Security conditions.
Family reunification.
For those considering traveling to the US, it is important to know the legal avenues, such as work visas or temporary programs, and avoid dangerous routes.
A message between recognition and controversy
The “Mexican Power” campaign combines a tribute to local culture with a call to remain in the country. While some see it as a positive gesture, others question its timing in a context of immigration tensions.
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Source: elimparcial
