In a sector where innovation advances as rapidly as challenges, Expo MED Hospitalar México 2025 has become much more than an exhibition. From tomorrow until August 21, the Banamex Center will host a new edition, this time with more than 150 exhibitors from global brands and 5,000 professional visitors. To get a glimpse into the details, Forbes spoke exclusively with Ricardo Castellanos González, director of what promises to be the most important event for the medical industry in the country and the region.
In its 16th year, this event is a meeting place where technological innovation, public policies, and business vision will converge under a common goal: putting the patient at the center, bringing together technology, knowledge, and the possibility of building alliances that directly impact hospitals, clinics, and patients.
“According to INEGI (National Institute of Statistics and Geography), the healthcare sector in Mexico represents around 5.1% of GDP, or 1.63 trillion pesos,” explains Castellanos González. “Our role has been to bring innovation closer to decision-makers. In these 16 years, we’ve connected thousands of professionals with cutting-edge technology, from artificial intelligence to robotic surgery.”
When talking about trends, Castellanos has no doubt: “Remote medical care will be the great revolution in the next five years. Telemedicine is already transforming healthcare systems in other countries, and it’s making a strong entrance in Mexico. It will allow us to expand coverage and reduce gaps that currently limit access.”
Patient at the Center, Beyond the Speech
The motto of the 2025 edition is “Patient at the Center,” a major challenge in a country with so many disparities in access and quality. In this regard, Castellanos González emphasizes that, “the public sector faces many limitations, but at Expo MED, what we’re doing is bringing what already exists around the world closer to the eyes of governments and institutions.”
This year, for the first time, the government will actively participate in the event, bringing together stakeholders who have historically been distant. “An example is the case of Canifarma and Canacintra, two chambers that had no dialogue. At Expo MED, we managed to bring them together at the same table, and that is our mission: to build bridges where none existed before.”
Major international events are no longer measured solely by their size, but also by their environmental impact and their capacity for digital innovation, and this time, Expo MED is no exception.
“Before, stands were thrown away and generated tons of waste. Today, we have the Better Stands initiative, with modular and reusable structures. We also eliminated plastic bottles and used sustainable materials in all signage. We want each edition to be more environmentally responsible,” explains the interviewee.
A hub with a global vision
Furthermore, digitalization in medicine is key, which is why Expo MED has a permanent hub that functions as a network of contacts specialized in healthcare, where exhibitors and buyers can generate opportunities year-round. “It’s like a LinkedIn for the medical sector: business is not limited to three days, but continues 365 days a year.”
The event’s strength lies not only in its local impact, but also in its role as part of Informa Markets’ global portfolio, which organizes some of the world’s largest events, such as Arab Health in Dubai, Hospitalar in São Paulo, and FIME in Miami.
“Our goal is for Expo MED to become the benchmark hub for healthcare innovation and networking for North and Latin America, on par with major European and American events,” Castellanos concludes.
Source: forbes
