International tourism was consolidated in 2025 as one of the country’s main economic drivers. The Confederation of National Chambers of Commerce, Services, and Tourism (Concanaco Servytur) highlighted the results presented by the Secretary of Tourism, Josefina Rodríguez Zamora, which reflect global confidence in Mexico and the strength of the sector in a competitive international context.
According to official figures, between January and July, $21.682 billion dollars (MDD) from international visitors entered the country. This economic impact represents a 6.8% growth compared to the same period in 2024 and a 42.4% increase compared to 2019, the last year before the pandemic.
During the same period, 55.8 million international visitors were recorded, equivalent to a 13.5% increase compared to the previous year. Of that figure, 27.7 million were international tourists, that is, travelers who stayed overnight in the country, representing a 7.2% increase compared to 2024.
One of the most significant data points was the arrival of 6.61 million foreign women by air, reflecting a 1.7% increase compared to last year. This indicator confirms the increasingly important role of female travelers as drivers of local economies and promoters of Mexico’s cultural and natural wealth.
The cruise sector also registered positive performance. Mexican ports welcomed 6.6 million passengers, a 9.5% increase compared to 2024. Cruise revenues reached $553.3 million, representing 11% annual growth.
These results, Rodríguez Zamora stated, reaffirm the importance of tourism as a pillar of the Mexican economy, generating jobs, economic benefits, and well-being in all regions. The official recalled that President Claudia Sheinbaum Pardo’s administration maintains as a priority the consolidation of tourism as an engine of development, with policies that promote inclusion, sustainability, and shared prosperity.
In this regard, she noted that the federal strategy seeks to diversify the destination offering, promote tourism infrastructure projects, support host communities, and encourage environmentally responsible practices. “The vision is for tourism not only to grow in numbers, but also to do so in a balanced and fair manner, benefiting both visitors and local populations,” the secretary noted.
Octavio de la Torre de Stéffano, president of Concanaco Servytur, considered the results encouraging for Mexico and, in particular, for the family businesses and companies that constitute the core of the sector. “Every visitor who comes to our country means spending time in restaurants, shops, hotels, and services. This translates into jobs and opportunities for thousands of families,” he emphasized.
De la Torre emphasized that, while the figures reflect significant progress, the challenge is to maintain growth through innovation, competitiveness, and the promotion of quality tourism. He added that the Confederation will continue working hand in hand with the federal government to strengthen the sector and prioritize family businesses, which he defined as “the backbone of the Mexican economy.”
He also emphasized that Mexico has the opportunity to consolidate its position as a tourism leader in the region, taking advantage of its cultural, culinary, and natural diversity. “Tourism not only brings in foreign currency, it also strengthens national identity, generates cultural exchange, and projects a positive image of the country worldwide,” he added.
Data from the Ministry of Tourism confirm that Mexico remains on the list of the most attractive destinations internationally, despite increasing competition and global economic tensions. The expectation for the end of 2025 is to maintain the positive trend in visitor arrivals and exceed the revenue achieved in the first seven months of the year.
Source: informador
