Tlaxcala has just written an unexpected page in the history of Mexican mobility. At the Tlaxcala 2025 Automotive Forum, the Totalmente Tlaxcalteca (Totally Tlaxcalteca), an electric car that will cost 100,000 pesos and promises to transport five passengers without emitting pollution, was unveiled. The most striking feature is that 80% of its components were manufactured in the state, making it a project with a local identity that seeks to place itself on the national map.
The announcement was made by Javier Marroquín Calderón, head of the Tlaxcala Economic Development Secretariat, in front of Governor Lorena Cuéllar Cisneros and thousands of attendees at the event. This is a private project that has been in development for two years and will begin producing 20 units per week. The first batch of Totally Tlaxcalteca cars will be ready for display and sale in December 2025.
Behind the initiative is a businessman whose last name the Tlaxcala state government has asked to remain anonymous to avoid being persuaded to take his idea to another state. For now, all that’s known is that his name is Edgar and that he opted for a model designed for short trips, with a range of 50 kilometers, ideal for compact cities or urban areas with dense traffic.
The symbolic value of the Totally Tlaxcalteca goes beyond the price. It represents a boost of confidence in the local automotive industry, one that often remains in the shadow of giants based in states like Puebla, Guanajuato, or Nuevo León. Sedeco emphasized that the project was consolidated thanks to the close relationship with auto parts suppliers, many of them based in Tlaxcala.
Although it may sound incredible, Tlaxcala achieved what Tesla has promised for more than a decade: a truly affordable electric car. Elon Musk has been announcing a low-cost “Model 2” for years, but it has never materialized, while in Mexico there is already a tangible project with a set price and release date. It seems that in that sense, the smallest state in the country has beaten one of the most powerful companies in the world.
Still, the TT isn’t looking to compete with Tesla; its mission is different. It is designed as a last-mile car, perfect for low-cost daily commutes. Its price of 100,000 pesos makes it an affordable alternative to high-powered motorcycles or compact gasoline cars, with the added benefit of seemingly minimal energy consumption.
The presentation of the TT car coincided with the participation of more than 54 supplier companies and more than 3,400 attendees at the forum. The atmosphere was enthusiastic, not only for the car itself, but because Tlaxcala demonstrated its capacity to generate innovation without relying on foreign capital.
Governor Lorena Cuéllar emphasized that these types of projects enhance the state’s prestige and generate valuable jobs. Although the car is still a niche project, the mere fact that an affordable, Mexican-made electric vehicle will hit the market in 2025 speaks to the shift the country is already undergoing.
The strategy also aligns with the plans of the Federal Government, which is promoting the Olinia Project in Puebla with domestic electric cars. In this context, Tlaxcala has taken the lead with its own model, which already has a launch date and a set price.
Source: xataka
