The phenomenon of digital nomads is growing in Playa del Carmen, with more and more people choosing this destination not only for temporary living but also to invest in and develop local projects.
This was highlighted by Luis Zamora, president of Innovation and Entrepreneurship at Coparmex Riviera Maya, who pointed out that the goal is for tourists to not only come for vacations or seasonal stays but also to actively participate in the local economy, meaning they buy land and properties, create jobs, and utilize local talent.
Furthermore, according to the businessman, the winter high season presents an encouraging outlook, with a steady influx of Canadian and American tourists, which bodes well for occupancy rates in both Playa del Carmen and Tulum. “There is enthusiasm to continue improving and optimizing the visitor experience,” he added.
Among the challenges facing the region, Zamora mentioned sargassum seaweed, a phenomenon that recurrently affects the entire Riviera Maya. He noted that authorities and businesses are working together to promote more effective solutions.
Regarding security, she emphasized the importance of replicating the video surveillance model implemented in Cancún, where the use of cameras in police vehicles and by officers has yielded positive results. “The idea is to extend this model to more tourist areas to provide greater confidence to both visitors and residents,” she explained.
Playa del Carmen plans to become the epicenter of international events in Quintana Roo, with the construction of an arena to attract world-class shows. They anticipate that tourism will generate significant economic benefits.
“These events generate economic benefits for small and medium-sized businesses. We maintain constant collaboration and communication with large businesses regarding the strategies we will implement for the coming year,” said Estefanía Mercado, the mayor of Playa del Carmen, at the time.
Source: reportur
