Mayor Diego Castañón Trejo launched the “Tulum All Year Round” project, which aims to boost tourism and reposition the destination to attract an additional 100,000 visitors throughout the year. To address the low seasons, they plan to hold monthly events.
The first event, a festival featuring diverse themes such as music, art, gastronomy, wellness, film, culture, spirituality, ecotourism, and technology, will run from December 31st to January 11th. They expect to receive more than 32,000 attendees from various countries and generate significant economic activity.
Additionally, they anticipate average stays of at least three nights per event and a high-spending visitor profile. They emphasized that this is not about imposing exclusive events, but rather about receiving proposals from businesses, local brands, academic institutions, and social organizations, under a collaborative vision involving government, private sector, and media, according to Caribe Peninsular.
With this project, they aim to mitigate the effects of the low seasons and generate consistent economic activity at the municipal, state, and federal levels. To this end, the calendar includes a monthly event with international reach, designed to attract visitors, strengthen the destination’s image, and benefit various productive sectors.
Castañón Trejo noted that hotel occupancy in Tulum remains close to 80%, despite challenges such as natural disasters and media crises. “We have tried to address these issues and further promote the destination; I believe it is a unique destination; we already have an 80% hotel occupancy rate. As every year, there are mid, low, and high seasons; this year the low season was 10% lower than last year due to various factors. One, and I believe the most important, was the sargassum seaweed; we need to start planning to see how we can resolve it; it is a very complex situation, but together we can tackle it,” he said.
The president of the Tulum Hotel Association, David Ortiz Mena, recently warned of the growing number of street vendors on the beaches, which he believes damages the destination’s image and promotes illegal activity. (Tulum: Hoteliers complain about street vendors on beaches).
Ortiz Mena called on authorities and citizens to prevent the spread of this illegal practice, which runs counter to the destination’s objectives, because all the collective efforts to change the perception of chaos in Tulum are futile.
Source: reportur
