Baja California Sur continues its Embrace it program for foreign travelers

2

The goal is to ensure clarity for international travelers and guarantee compliance with the legal obligation to pay the tax that funds environmental protection, tourism infrastructure, and cultural projects in the state.

Authorized by Article 129 Bis of the State Tax Law, Embrace it establishes a fee of $25 USD, applicable to visitors over 12 years of age entering through land border crossings or airports in Los Cabos, Cabo San Lucas, La Paz, and Loreto.

Payment is mandatory and is made exclusively online through the official website, generating an electronic certificate with a QR code that may be requested randomly at points of entry.

The One Voice program brings together the state government, the private sector, and the tourism industry to convey a unified message: “Pay for tourism and protect Baja California Sur.”

The funds collected are allocated to environmental preservation, infrastructure improvements, and social and cultural projects that ensure the sustainability of the destination.

The collection process is managed by Tourist Tax Mexico, which uses global technology specializing in tourism tax management.

“For foreign tourists, clarity in the requirements always makes the difference,” stated Hugo Chapoy Córdova, Director of Revenue for the institution.

This model places Baja California Sur within an international trend where travelers actively participate in the preservation of destinations.

The Ministry of Tourism and Economy reported an average hotel occupancy rate exceeding 70% at the close of 2025, with Comondú leading the way (89%), followed by Los Cabos (72% with peaks of 79%), La Paz (66%), Loreto (58%), and Mulegé (54%).

In terms of air connectivity, 4.1 million passengers arrived from January to November 2025, a 2.1% increase compared to the previous year, with 47% being domestic and 53% international.

The economic impact reached 23,747 million pesos between January and October, a growth of 14.3% compared to 2024, and a preliminary figure of 28 billion pesos is reported, driven by the December season.

Source: mexico.reportnews