According to councilman Eugenio Barbachano Losa, there are at least three issues that must be considered by everyone involved in the tourism industry in the state, but especially in Tulum: the first concerns the sargassum seaweed influx, which now lasts for ten months; the second, the repair of Federal Highway 307, on the stretch connecting Chetumal to Tulum (220 kilometers); and the third, the imminent opening to the world of two Caribbean destinations that compete directly with Quintana Roo: Cuba and Venezuela.
Interviewed in his office at City Hall, Barbachano Losa emphasized that Tulum has a wide range of tourist offerings, unlike other destinations in Quintana Roo. In addition to sun, sand, and beaches, the municipality boasts the Archaeological Zone, the Site Museum, cenotes, ecotourism, and wellness options in places like Akumal, Cobá, Chemuyil, and the hotel zone.
“The destination has exploded thanks to promotion, a true heavenly corner we have in Tulum. Thanks to social media, and the photos our visitors upload of their unique experiences, we’ve become internationally known, as well as through word-of-mouth advertising, which is a double-edged sword. A tourist who leaves with positive feedback is an ambassador who can bring us ten more; but one who takes photos of bad experiences does us tremendous damage,” emphasized the councilman who chairs the Anti-Corruption, Citizen Participation, and Transportation Commission in the Tulum City Council.
He recounted the history of Tulum’s development as a tourist destination, noting its growth from 10,000 to 100,000 inhabitants and from 1,000 hotel rooms to 15,000. However, he believes that this growth hasn’t kept pace with infrastructure development, leaving the municipality significantly behind.
Source: noticaribe
