Accommodation through the Airbnb platform has experienced sustained growth in Zihuatanejo, positioning itself as an increasingly popular alternative for both domestic and international tourists.
Currently, it is estimated that there are around 1,800 to 2,000 active listings on the platform within the destination, including entire houses, apartments, villas, and private rooms. This increase has generated economic benefits, but also raised concerns from the traditional hotel sector.
The rise in vacation rentals accelerated after the pandemic, when travelers began seeking private spaces and longer stays.
Estimated Accommodation Supply in Zihuatanejo
Type of Accommodation | Approximate Offers | Main Features
Airbnb and Vacation Rentals | 1,800 – 2,000 | Entire houses, apartments, long-term stays
Traditional Hotels | 130 – 150 Hotels Standard rooms, services included
Timeshares Variable Memberships, vacation packages
Staying in these types of accommodations has variable prices. These vary according to season, location, and type of property.
On average, a host can generate between 250,000 and 350,000 pesos annually, depending on occupancy and rates. This type of accommodation has its advantages and disadvantages.
Advantages and disadvantages Airbnb vs. Hotel
Airbnb vs. Hotel
Space Larger Standard room
Privacy High Medium
Services Variable Standardized
Regulation Less direct supervision Formal regulation
Ideal for Families and groups Business travelers or short stays
The hotel sector has stated on several occasions that digital platforms represent unfair competition, arguing that hotels must meet certain criteria.
Criteria to be met
Operating licenses
Civil Protection licenses
Health regulations
Formal employment contracts
Property tax payments
Various taxes
However, the platform currently does collect the 4% Lodging Tax (ISH) in Guerrero, in addition to the federal VAT, the same taxes that apply to hotels. The difference lies in the fact that many hosts operate from private residences, which complicates direct oversight.
ISH taxes for Airbnb nationwide
2.2 billion pesos withheld
Period 2017 to 2026
Although there is no specific public figure for Zihuatanejo, the boom in vacation rentals has increased Lodging Tax revenue in Guerrero and generated spending in restaurants, tours, and transportation.
Nevertheless, it has also caused conflicts such as noise complaints, increased rents, and overcrowding in residential areas. While some see Airbnb as an economic engine, others consider it a regulatory challenge to the hotel sector.
Source: meganoticias
