Discover everything Querétaro will offer during the World Cup season
Mexico City has been filled with the colors, aromas, and textures of the Bajío region. At Punto México — the dynamic cultural and tourism space operated by Mexico’s federal tourism authorities — Querétaro arrived with one of its most ambitious and innovative showcases yet.
Through sensory dining experiences, nighttime vineyard celebrations, sports tourism, and a growing film industry, Querétaro is positioning itself as one of the country’s most modern and multifaceted destinations.
“Sentidos Vivos”: cuisine you can feel and share
Querétaro’s gastronomy is meant to be experienced not only with taste, but with emotion. During the event at Punto México, the state officially presented Sentidos Vivos (“Living Senses”), an innovative culinary project designed around universal accessibility.
The initiative recently received the Mexican Tourism Product Innovation Award in the Inclusive Tourism category during the Tianguis Turístico Acapulco 2026.
Created by tourism operator Mónica Bustamante, chef Israel Soriano Rodríguez, and guide Alejandro Camacho — who lives with visual impairment — the experience invites diners to wear blindfolds while being guided through an immersive sensory journey.
Without sight, smell, taste, and touch become the stars of the experience. Native ingredients and aromas intensify, transforming every dish into an exercise in empathy, inclusion, and cultural connection.
Querétaro launches its 2026 wine harvest season
For wine lovers, summer in the Bajío means harvest season celebrations. Querétaro’s Tourism Secretariat and the state’s Wine Cluster officially announced the beginning of the 2026 Vendimia Season, which will run from June through October along the famous Ruta del Arte, Queso y Vino.
The festival is expected to attract more than 400,000 visitors and generate significant economic benefits for local communities.
Querétaro remains Mexico’s leading producer and exporter of sparkling wine made using the traditional method, shipping thousands of cases annually to markets in Europe, Asia, and the United States.
More than 35 wineries and numerous artisan cheese producers will participate, offering:
- Traditional grape stomping ceremonies
- Harvest blessings
- Guided tastings
- Underground cellar tours
- Pairing dinners curated by renowned chefs
Events you should not miss
Viñedos Donato
On June 27, the winery will host its anticipated nighttime harvest celebration featuring:
- A white dress code
- Mask-themed festivities
- Drone shows
- Live music
- Special tributes to the 2026 FIFA World Cup
Viñedos El Sueño
The winery joins the circuit with its first Real Vendimia Flamenco-Ibérica event on July 25, including:
- Lusitano horse performances
- Flamenco dancing by Joaquín Cortés
- Iberian ham tastings led by Emilio García Ortigosa
- Giant paellas directed by chef Francisco Gutiérrez Lara
- A semifinal round of the International Valencian Paella Competition
Querétaro: the new cinematic hub of the Bajío
Beyond food and wine, Querétaro is rapidly becoming one of Mexico’s most attractive destinations for audiovisual production.
State tourism and cultural authorities, together with CANACINE and local filmmakers, announced the development of the Querétaro Film Hub and a renewed Film Commission.
The strategy includes:
- A one-stop office for filming permits
- A detailed catalog of filming locations
- Promotion of the state’s architectural and natural diversity
From semidesert landscapes to colonial towns and modern urban settings, Querétaro offers ideal conditions for productions thanks to its connectivity, hotel infrastructure, and proximity to Mexico City.
Streaming productions already filmed there include:
- Sara, Amor y Revolución
- Animal Sagrado
Upcoming projects supported by Mexico’s national film fund include:
- Lost Weekend
- Queen of Shock
From August 5–9, Querétaro’s capital will also host the 14th edition of DOQUMENTA, featuring more than 80 free nonfiction film screenings.
Sports tourism: Xtrail Bernal-Viñedos 2026
Sports tourism is also part of Querétaro’s growing appeal through the Xtrail Bernal-Viñedos 2026, scheduled for June 27.
The event expects more than 2,500 runners from Mexico and abroad competing in distances of:
- 5 km
- 10 km
- 15 km
- 21 km
The route begins in the colorful streets of Bernal and continues through vineyards in the region of Ezequiel Montes, including:
- Viñedos Azteca
- De Cote
- Sala Vivé Freixenet
All under the watch of the iconic Peña de Bernal.
Querétaro’s presentation at Punto México proves that the state is far more than a traditional tourist destination. It is a place where cinema, gastronomy, wine, sports, and culture come together to create unforgettable experiences.
Source: mexicodesconocido
