The company is the first digital banking platform to reach this milestone outside of Asia. Within the framework of the achievement they announced a launch.
Nubank announced that it surpassed 100 million customers in Brazil, Mexico and Colombia, becoming the first digital banking platform to reach this milestone outside of Asia.
This achievement comes after the company has presented record financial results for 2023, with more than $1 billion in net profits and more than $8 billion in revenue.
Currently, Nubank has more than 92 million clients in Brazil, seven million in Mexico and is close to exceeding one million clients in Colombia.
“In 2013, we set the ambitious goal of reaching one million customers in five years, which seemed almost impossible at the time. In a decade, we have surpassed 100 million, which is a testament to the trust our customers place in us and the power of a truly user-centric business model. These 100 million customers have written their stories alongside ours, and we want to honor them in a special way,” explained David Vélez, founder and CEO of Nubank.
Additionally, in celebration of the milestone Nubank is launching “You at the Center of Everything,” a campaign that uses technology and innovation to highlight the journey of real customers through an activation in the Exosphere, the exterior of Sphere in Las Vegas and the largest LED screen in the world.
Source: eleconomista
