Cervecería Colima presents Colima Cero, a non-alcoholic beer that offers the perfect balance between a defined flavor and a refreshing experience. With this proposal, the brand expands its range to adapt to those who want to enjoy a beer without compromising their performance or lifestyle.
This new beer comes in two styles that will captivate consumers of good beer: Session IPA and Lager Ámbar. With an alcohol content of less than 0.5 degrees and a malt-based formula.
Each of these options is designed to satisfy demanding palates and provide a complete beer experience at any time. And they will be available in 355 milliliter bottles, with pack options of 12 and 24.
Session IPA. It is bright, light golden in color with white foam and good retention. In aroma it has marked notes of passion fruit accompanied by light citrus notes such as grapefruit, in the mouth it has a medium-low bitterness, good carbonation with notes of cereals, passion fruit and grapefruit.
Amber Lager. Bright amber-coloured beer, ivory foam, with good retention. Aroma of bread and cereals, in the mouth the caramel malts provide complexity of flavours together with notes of bread and a slight bitter touch.
Non-alcoholic beverages, a growing trend
The non-alcoholic beverage market has experienced a boom in the last five years, driven by consumers looking for healthier options without giving up the pleasure of enjoying a drink with character.
Currently, non-alcoholic beer represents 5% of total beer sales, growing more than its alcoholic counterparts. This trend reflects a change towards a conscious and balanced lifestyle, where enjoyment is not necessarily linked to alcohol consumption.
In Mexico, no major player has yet entered the non-alcoholic craft beer market and Colima Cero responds to this emerging preference, offering an innovative and flavorful alternative for those who want a complete and satisfying experience, in line with their wellness goals.
Source: thefoodtech
